Powered by insights from millions of Samsung Smart TVs, TotalView™ gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™ — a powerful new solution that provides a unified […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. The partnership delivers access to 2,281 digital screens, […]
Just minutes from Dodger Stadium, an existing Habit restaurant has been reimagined as a Dodgers-inspired destination for fans In celebration of its official partnership with the Los Angeles Dodgers, Habit is stepping up to the plate with the debut of Dodgers x Habit Home Base, a newly reimagined Dodgers-inspired Habit located just minutes from Dodger Stadium at 2134 W. […]
Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work. As agency of record, Brandon will lead an integrated marketing and communications effort designed to strengthen Palmetto Goodwill’s brand, expand awareness of its mission, […]
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Automated creative quality controls helped protect performance-based SSP’s publisher performance Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack. Adaptive Rules Center is Limelight’s rule-based […]
Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both scale and impact, Open […]
Strategy veteran to lead integrated brand, media and AI-driven marketing StrawberryFrog, the independent, full service, creative advertising agency, today announced that RG Logan has joined as Chief Integrated Strategy Officer. He will lead the agency’s strategic direction and integrated approach to building brands that matter in culture and business, bringing together creativity, media, technology and emerging […]
Cornett—the independent, female-owned, full-service advertising agency—has named Karen Phillips VP, Creative Media. With a background across media, creative and new business, Phillips will push the agency deeper into the innovative creative capabilities of media. Phillips will report to Christy Hiler, Cornett owner and CEO. Phillips brings 25 years of experience creating, executing and managing strategic […]
Scott Eastwood Stars In Work That Shows How To Transform Laundry Day Into A Provocative, Luxury Experience Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, has launched a provocative, humorous and edgy campaign for Laundry Sauce, the bespoke brand of laundry detergent that transforms one of life’s most tedious, grinding chores […]