Industry veteran brings years of experience in writing, multimedia, social media and digital to award-winning agency Award-winning creative agency GUT has appointed Katherine O’Brien as Executive Creative Director to oversee the delivery of effective, impactful creative work. O’Brien, who has won multiple industry honors including being named to the Adweek Creative 100 List in 2022 and receiving […]
VML today announced their appointment by Perrigo – a leading global manufacturer and supplier of over-the-counter (OTC) self-care products – as their strategic, creative and activation partner across its Women’s Health and OTC portfolio which includes brands such as ellaOne, NiQuitin, Nytol, Jungle Formula, and Beconase. Perrigo has been on an exciting transformation journey in recent years […]
The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]
People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]
Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]
Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony and The Many are thrilled to announce that the CareCredit “I Can” campaign has been awarded Gold at the 4th Annual Healthcare Digital Marketing Awards. This prestigious accolade underlines the campaign’s innovative health and wellness financing approach, propelling the brand to new […]
Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]
The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™, unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]
National communications agency, Freshwater, has promoted a new head of digital. Caitlin Thomas, 31, will lead the firm’s digital division, providing expertise in search engine optimisation (SEO), pay per click (PPC) advertising, website design and development and digital content marketing. Ms Thomas, a Cardiff University graduate, joined Freshwater in April 2021 as an online content […]
ILLU, a new platform created by Augustinas Paukštė of andstudio, aims to democratize the illustration industry by offering artists an opportunity to directly monetize their art, thereby challenging industry norms. Illustrators and graphic designers face a number of difficulties in today’s illustration marketplace, from finding consistent and well-paying work to standing out from the crowd […]