ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
Enables publishers and advertisers to easily target and measure consented audiences at scale, while embracing the very toughest privacy standards Prisma Media is one of the first customers to explore and prove the value of this industry-leading integration Utiq, the European AdTech company with a unique telco-powered first-party identifier, is partnering with market-leading Customer Data […]
Momentum Worldwide brings together global employees to “Make it Matter” on September 18. The day brings together its 1,000+ employees from across the global agency. After exploring the interconnectedness of DEIBA, Sustainability and Wellness in 2023, this year we are focusing on Wellness and the power of a positive mindset, and the connection to the […]
Vivanti, an award-Winning Life-Science Marketing Agency is set to transform the UK pharmaceutical and life sciences sectors, bringing a unique blend of medical expertise, strategic marketing, and AI-driven innovations – tailored specifically for the Life Sciences industry. Originating from a strong 14-year heritage in Europe as a marketing powerhouse, Vivanti now expands its influence across […]
McCann Birmingham to lead on new campaign launching later this year East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights. McCann Birmingham has been on the rail operator’s roster since 2022, having previously […]
On September 9, 2024, global drinks branding specialist Denomination marks a new stage in its growth, adding a New York City office to its existing Sydney, London and San Francisco locations, and making two significant additions to its leadership team: Final piece of the puzzle “We have spent the past 22 years building a reputation […]
Female reproductive health at work platform to expand as pre-seed funding sought HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer Venture Studios, the new SaaS impact-driven venture arm from Aer Studios. The £235,000 investment will support the build […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
A new 2024 Festive Insights report from Teads, the global media platform, reveals that young people are more optimistic about Christmas, with almost two thirds (65%) of 18-34-year-olds in the UK anticipating a better Christmas in 2024. This compares with 42% of UK consumers overall that expect Christmas to be better this year than in recent years. […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
