Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony and The Many are thrilled to announce that the CareCredit “I Can” campaign has been awarded Gold at the 4th Annual Healthcare Digital Marketing Awards. This prestigious accolade underlines the campaign’s innovative health and wellness financing approach, propelling the brand to new […]
Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]
The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™, unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]
National communications agency, Freshwater, has promoted a new head of digital. Caitlin Thomas, 31, will lead the firm’s digital division, providing expertise in search engine optimisation (SEO), pay per click (PPC) advertising, website design and development and digital content marketing. Ms Thomas, a Cardiff University graduate, joined Freshwater in April 2021 as an online content […]
ILLU, a new platform created by Augustinas Paukštė of andstudio, aims to democratize the illustration industry by offering artists an opportunity to directly monetize their art, thereby challenging industry norms. Illustrators and graphic designers face a number of difficulties in today’s illustration marketplace, from finding consistent and well-paying work to standing out from the crowd […]
Leading Georgian wine brand, Tbilvino, has appointed Clarion Communications to raise awareness with both trade and consumers in the UK. Following a competitive pitch process, the WPP-owned communications agency has been appointed to deliver an integrated creative communications campaign that puts Tbilvino, Georgian wine, and the winemaking region of Kakheti firmly on the radar of […]
New leadership is part of agency’s plan for continued growth in 2024 and beyond In another signal of the company’s growth – and planned expansion for the future – senior services marketing agency, Varsity, has named Derek Dunham as the agency’s president. In his new position, Dunham will lead day-to-day operations of the company in […]
Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]
Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]
Brandon, an independent creative partnership is excited to announce the appointment of two new senior hires across the expanding Manchester and London teams; Vicky Cunningham as Senior Brand Strategist and Anna Bates as Senior Designer, reinforcing Brandon’s dedication to delivering innovative and impactful brand strategy and creative into its growing international partnerships. Vicky Cunningham, formerly […]
