The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London As part of the installation, the museum and agency also partnered with sound artist and designer Yuri Suzuki and design and research studio Very Very Far Away, to present Yōkai […]
Three Key Appointments to Creative, New Business and Account Service Departments Brandon, a modern marketing agency built to propel mid-market brands forward, announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has been promoted to lead development specialist; and […]
Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s metric of Attention Time (the length of time, in seconds, that an ad is directly looked at), […]
The assignments come following a pitch with Deutsch Family Wine Brands Agency Colossus has entered into a relationship with Deutsch Family Wine & Spirits that will involve a range of marketing duties for various brands in the company’s portfolio. Up first? For Cantera, developing a full-funnel integrated campaign and launching the brand to markets nationwide; and for Gray Whale, […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
Former Dragon Rouge and Design Bridge exec, Emma Godfrey, to spearhead the studio’s ambitious US expansion strategy Global design consultancy Elmwood has appointed Emma Godfrey as its Managing Director in New York, in a critical hire for the MSQ-owned creative studio as it gears up for a new stage of US-led global growth. With a career spanning 20 years […]
Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key has successfully led retail media planning for global brands such as Nestle, Campbell’s Soup, Pfizer […]
PARTNERSHIP WILL ENABLE BOTH AGENCIES TO OFFER A COMPREHENSIVE SUITE OF SERVICES THAT RESONATE WITH DIVERSE AUDIENCES Yes&, a leading mid-sized marketing agency, and Spero Studio, a woman- and black-owned communications firm, recently announced a newly formed mentor-protégé partnership guided by the Small Business Administration (SBA). The firms will collaborate to develop integrated marketing campaigns in […]