Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods’ Victoria pasta sauces. quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. The digital media campaign, targeting the Northeast, will promote Victoria’s premium pasta sauces throughout […]
Brandon, an independent creative partnership, has hired 3 new people within its client service team. The Manchester consultancy works in the consumer goods sector and has seen exponential growth internationally through 2023. With the consultancy now working across Europe; with new client partners in France, Spain, Sweden and Finland. Emma Bell, formerly of IMA Home, […]
The grower-owned food company has a long-term commitment to sustainable and ethical practices across its global business New Zealand-based growers’ cooperative Zespri Group, its media agency Mindshare and adaptive streaming specialist SeenThis are pointing the way for advertisers seeking to balance greater sustainability and media performance, with the announcement of remarkable emissions savings from the […]
New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process Digital transformation, often hailed as the panacea for business growth and innovation, is continuing to prove to be a highly damaging leaky bucket for businesses both in the UK and world-wide – […]
Specsavers announces the appointment of Agi Varanyi as Head of Creative Business Partnership for its in-house agency Specsavers Creative. Agi will be responsible for nurturing the partnership with the Marketing teams across the business, a partnership which yields consistently great work. Formerly Managing Partner at Grey London, Agi brings over 20 plus years’ comms agency […]
The new London venture will be headed up by industry experts Emily Gray and Lawrence Heath Award winning international strategy studio Untangld is pleased to announce the launch of its new London venture. Left to right: Jamal Cassim, Emily Gray, James Needham, Danish Chan, Lawrence Heath Born in Melbourne, Australia, the international studio expands operations to London in […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists. Senior marketing agency Varsity, part of Pavone Group, has been honored with a pair of “fastest growing” honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where […]
Following a competitive pitch process, Champagne Lanson, which is one of the oldest Champagne Houses has appointed Clarion to manage its consumer and trade communications in the UK. The WPP owned Consumer and B2b PR, digital and influencer marketing agency secured the contract in a competitive pitch process having demonstrated its ability to deliver successful […]
The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine its creative […]