Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores […]
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO of OMG UK for the past four years – will oversee strategy, operations and the development and adoption of transformative capabilities to support […]
Hall & Woodhouse to start work with Big Black Door as they refine their consumer marketing strategy. Hall & Woodhouse, the Dorset-based beer and pub company that owns the iconic Badger Beers and Outland, has appointed Big Black Door, the Leeds based strategic marketing consultancy, to develop a long-term consumer strategy for their ale portfolio. While […]
Boston agency Colossus has hired Trish Dowley as executive producer. Trish joins the thriving indie shop after honing her skills at agencies such as MullenLowe and Arnold. She has worked on Fortune 500 brands including Acura, Google, JetBlue, Carnival, U.S. Cellular, Avis, McDonald’s and others. “Trish has helped create some amazing work over the years […]
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between Brand Metrics and its partners to ensure they get the best experience possible – […]
By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software. Combining SaaSquatch’s technology with impact.com’s platform […]
prDOOH ad spend is expected to increase by a third (31%) over the next 18 months. Nearly a third (31%) of UK advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. A third (33%) of UK advertisers are reallocating budgets from other digital channels […]
Independent global media consulting and advisory firm ECI Media Management today announces the appointment of Lauren Collie as Global Media Director, who will provide client leadership and industry-leading media expertise to the company’s US client portfolio. Lauren brings with her 16 years of agency experience, alongside exceptional subject matter expertise in global media strategy andplanning, both digital and linear TV, for a broad range of B2C and B2B marketers, including General Motors, […]
Flexa has recognised Picnic as one of the UK’s top flexible companies, with ‘trust’ highlighted as a key theme across employee feedback User-first advertising marketplace, Picnic, has been certified as a flexible place to work by Flexa, the leading UK verification provider. Flexa members have to pass an independent verification process, including a survey of […]
People Like Us, the award-winning not-for-profit, proudly introduces its newly formed working board, a powerhouse of industry leaders committed to advancing diversity and inclusion in the fields of journalism, PR, and marketing. The board will be co-chaired by co-founder Sheeraz Gulsher and Tobi Ruth Adebekun, a talented member of the regional Netflix communications team and […]
