The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
Following recent client wins from Amazon, Swiss sustainable building materials group Holcim, and High Liner Foods, WMH&I is bolstering its creative department with two senior appointments. Both will report to Mark Nichols, Creative Director at the agency. James Flint has been promoted to Design Director only two years after joining WMH&I as a Creative Lead. The move comes […]
Campaign by KesselsKramer introduces: a water bottle. Ever since its founding in 2009, Dopper has been fighting against plastic-packaged water. Because disposable bottles create unnecessary tons of plastic waste every day, CO2 emissions from production and transport and pollution of the oceans.1 For example, the environmental impact of packaged water is 1400 to 3500 times […]
O₂ can do – that’s more than just a claim. It expresses the brand’s commitment to constantly questioning the rules of the telco market and turning pain points into love points for its customers. The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling […]
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop today announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to […]
Weber Shandwick, global strategic communications and consulting network, today announced it has promoted Amy Garrett to UK President, a new role for the business. Garrett joined Weber Shandwick in July 2021 as Executive Vice President, Creative, bringing with her over 25 years of experience in the industry. This appointment underlines Weber Shandwick’s focus on creative […]
By: Yasmine Zavahir, Vice President – Americas, System1 and Isabella Villalobos, Global Research Manager, Campaign Effectiveness, Indeed You’ve likely heard the term “melting pot” to describe diversity in America. It’s one of the most popular metaphors because the country brings together people of different backgrounds, race, religions and cultures. However, critics argue this is too […]
Grey London has appointed Liam Thomas as Head of Design to lead its team of designers, animators and artworkers, further elevating the craft of its industry-leading design work and building stronger connectivity and partnership between its creative department and clients. Thomas, who joins from DEPT® where he was Head of Design, recently won a Webby […]