Cheil welcomes Mariana as Regional Creative Director for Central America. Reporting to CEO and president at Cheil Central America, Kyung Keun Choi, Peluffo will be responsible for all Samsung communications across the 14 countries of her business region. Peluffo has picked up a number of international and regional awards for her work including Concurso Buenas […]
Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.
To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface. Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth. Geography and […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 22nd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes […]
Two Nottingham-based business owners have launched Tale Talks; a video series of bite-sized video Q&As with business professionals, entrepreneurs and athletes from across the Midlands region, to share insight and inspire. Tale Talks started as an idea born during the current lockdown period by Alex Lees of Tale Production and Jennie Holland of Jennie Holland PR. Having moved […]
SharpEnd, the Internet of Things agency, has bolstered its client leadership team with the addition of client-side marketers Eddy Peters and Paul O’Connor. Eddy joins from Pernod Ricard’s Gin Hub, where he was the global digital lead, responsible for spearheading digital strategies across the gin portfolio. Paul arrives from his global Brand Manager role at […]
SNAP London & VCCP Media have been appointed to handle creative and media for new financial services brand, Free2. Free2 is a new financial services brand focused on developing new and innovative products aimed specifically at the 55 and over market, a group of people that the team believe have been historically overlooked by financial services providers. […]
The Centre for the Protection of National Infrastructure (CPNI) has launched a clear, concise campaign to help employees return to work safely. Produced primarily to meet their own workplace needs, the CPNI has recognised that many organisations are/will be in a similar situation to their own and have therefore made the campaign available to everyone via their public website. Created by London-based […]
The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.
Global brand transformation company FutureBrand has today launched a new charitable campaign – #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]
Today’s situation may be tough, but no matter what, we can always power through because there is a hero in each and every one of us. Coined from the Filipino term ‘bayanihan’, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what […]
With working parents in advertising feeling the squeeze of being always “on” for their children and their clients, Chemistry created “Cards of Commiseration” a Shopify site that offers up a selection of cards for parents that feel stretched beyond their limit. These cards share funny sayings, including “Wanna trade kids?” and “My office mate is a total ass” pulled from real […]