Mondelēz International has appointed VCCP as their lead creative agency for Toblerone. VCCP’s appointment on Mondelēz International’s popular chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett’s and Green & Black’s in 2019. VCCP will initially be working on a large global creative platform, looking to launch […]
Viewtoo, an immersive agency based in Italy, created a free augmented reality (AR) tool to guide people on how to use face masks effectively. The company recognises that many people are unsure of how to use the masks correctly in order to keep themselves and others safe, potentially leading to new cases as people head […]
The importance of long-term brand building and consumer trust in strange times by Vaughan Edmonds, Planner, Sense
We find ourselves in incredible times. On 1st January 2020, no one could have predicted where we’d collectively be three months into the new decade. A global health crisis appearing from nowhere, costing lives and straining the world’s already stretched health services. A terrible economic cost, with many jobs lost and businesses folding. There have been […]
Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
A hands-on craft project to entertain kids, while teaching them about how they can be responsible and stay safe during the Coronavirus outbreak.
During the current COVID-19 outbreak, face masks have become increasingly hard to find in Australia, to the point that people are advocating for the ones available to be saved for healthcare workers. However, it’s been widely recognised that face masks are effective in reducing community spread of the virus. At a time when parents are […]
A collective of young furloughed ad world staff have come together to donate their time and expertise to businesses who desperately need help surviving the Coronavirus lockdown. Called Not Fur’ Long, the agency will offer strategic, marketing and creative support to the small to medium-sized businesses that are the lifeblood of communities, but also the most at […]
Lockdown hire boosts senior team
London-based ad agency, AML Group, has today announced the appointment of Sheena Shah to the role of Financial Director. Sheena joins from the specialist marketing agency, TLC Worldwide, where she was Global Group Financial Controller and prior to that she held the role of Financial Controller at Fallon London. “Sheena joins us in unprecedented times and is our second lockdown […]
Hot Pickle, the award-winning London-based creative agency, has launched a no-nonsense “get stuff done” division to meet the unique needs of today. Prior to the pandemic, Hot Pickle was a 25-strong business creating experiences for some of the world’s biggest brands including: Magnum, Guinness, Coca Cola, Hovis and Pokémon. With a need to (temporarily) change […]
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security screening, special cameras linked to AI software can detect high temperatures in individual […]
Ebiquity, a leading independent global media and marketing consultancy, is pleased to announce the appointment of Nick Waters as its Group Chief Executive Officer. Nick will join the Company on 1st July 2020 and be appointed as an executive Director of the Board. Alan Newman, currently Interim Chief Executive Officer, will resume his role as Chief Financial […]