Last year, Hyundai featured Farrah (who drove one million miles in her Hyundai Elantra in just five years) in the Owner series. Catherine Pearlman is the latest feature in Hyundai’s Owner series and features her story of donating her kidney to a complete stranger after seeing a flyer from a man’s wife looking for a […]
Yorkshire-based digital agency Dark Cherry Creative has entered into a partnership with UK marketing automation platform Force24, as the young business gears up for growth in 2020. Only 18 months into the company’s existence, Dark Cherry Creative has delivered more than 43 marketing, design and web development projects, for clients large and small. But with […]
Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them
Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]
The West Midlands has the creative and digital talent in place to rival anything the UK has to offer according to the boss of a leading local full service advertising agency. Nick Lovett, Managing Director of M3, urged firms to have more belief in what they do, explore the possibility of having a presence in […]
Quiet Storm has been appointed to work with the team at The View from The Shard as it improves its customer experience in 2020. The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for […]
Award winning social media agency, Born Social, has appointed Kate Higham as Senior Operations Manager. The hire comes at the end of a year of accelerated growth for the agency, with high profile wins including Tinder, Nando’s and Snickers. Kate joins from Shoreditch based post-production house, Splice, where she held the role of Facilities Director. During […]
“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]
Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots
A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]
SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect. SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]
69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]