The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
Marketing Trailblazer Net Conversion announces that its Chief Marketing Officer Kristina Canada was honored as a 2025 Cynopsis “Top Women in Media” award recipient in the “Marketing Trailblazers” category at last evening’s gala held at The Lighthouse at Pier 60 in New York City. She joined a distinguished group of honorees recognized for their leadership, innovation, and lasting […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
Leo UK has strengthened its creative department with a wave of new talent, reflecting the agency’s ambition to create populist work that gets people talking, invites participation and moves seamlessly between channels. Drawing on diverse experience spanning agencies, in-house and sponsorship, the latest hires bring fresh skillsets to the agency. Matt Jones and Abi Stephenson […]
Hulbert to champion client-centric growth and innovation across international markets. VML today announced the appointment of Pip Hulbert to the newly established role of Chief Client Officer, International Markets. Based in London and reporting to Eric Campbell, Global Chief Client Officer, Pip will lead VML’s senior global client leaders across international markets, overseeing a portfolio […]
New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy Programmatic platform Limelight Inc. has appointed Jez Fawcett to the role of Global Head of Product, with responsibility for leading the company’s product strategy and roadmap. Jez will work across all Limelight teams to determine priorities for customer success, sales and marketing, […]
BBH London is continuing to build its creative arsenal with a wave of hires; including two award-winning creative teams and a heavyweight creative director. The new teams will report to ECD Felipe Serradourada Guimaraes, who since his promotion earlier this year and alongside CCO Alex Grieve, has been shaping the department and guiding the agency through a new period […]