The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]
Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists. Senior marketing agency Varsity, part of Pavone Group, has been honored with a pair of “fastest growing” honors recently. The first recognition is a ranking on Adweek’s list of the world’s Fastest Growing Agencies, where […]
Following a competitive pitch process, Champagne Lanson, which is one of the oldest Champagne Houses has appointed Clarion to manage its consumer and trade communications in the UK. The WPP owned Consumer and B2b PR, digital and influencer marketing agency secured the contract in a competitive pitch process having demonstrated its ability to deliver successful […]
The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine its creative […]
When Rogerson Communities, a Boston-based provider of housing and healthcare for older adults needed a ‘Brand Positioning Study’ they called on Rich Schreuer, a market researcher with Echo Cove Research. He tested multiple broad positions for the brand and the messaging was starting to emerge. But they needed a branding partner to give these insights […]
Saatchi & Saatchi has appointed Emily Lewis-Keane as Strategy Partner and Jimmy MacAskill as Strategy Director, bolstering the department led by CSO Richard Huntington. As Strategy Partner, Emily will work closely with Richard and Head of Strategy Sam Wise to deliver industry-leading strategy for the company. Her role will see her lead strategy for one of the agency’s three […]
Jellyfish, a leading global digital marketing business, is delighted to announce the appointment of Stephanie Parry as Executive Vice President (EVP) of Client Management. With an impressive track record spanning 17+ years, Stephanie brings a wealth of experience in both large multi-market organizations and high-growth SMEs. Stephanie’s focus will be on our growing portfolio of […]
With increasing amounts of mergers, acquisitions and consolidations of traditional mainline agencies along with an ever increasing demand for digital, what’s lost is the culture of advertising. A culture that provokes, moves and communicates, those in and around them, that consume and create it. One such product of that culture is Scarecrow M&C Saatchi, an […]
The appointment is the first senior hire by Chief Creative Officer Carren O’Keefe, who joined the agency this summer. Digitas has bolstered its creative credentials by hiring Eric Chia as the agency’s first ECD of Design. The appointment is indicative of the agency’s commitment to craft, and its focus on bringing technology and design closer […]
Marcel (part of Publicis Groupe) is proud to announce the appointment of Léoda Esteve as Managing Director, alongside Blandine Mercier and Benjamin Taïeb. This appointment marks a new era for the agency, following the appointment of Youri Guerassimov and Gaëtan du Peloux as Co-Presidents. Charles Georges-Picot, the former Co-President of Marcel, has left the agency […]