Joining in the newly-created global role of Head of Strategy, Asaro will work across Vault49’s studios in New York and London.
Running her own strategy consultancy for the past 2 years, Asaro previously held senior roles at The Future Laboratory, Little Big Brands, and CBX.
Brand experience and packaging design agency Vault49 is pleased to share news of the team’s latest hire; Meg Asaro, who joins as the agency’s first Head of Strategy. Jonathan Kenyon, Co-Founder of Vault49, said of the appointment, “Brand Strategy, Creative Strategy and unlocking street-level insights are at the heart of the work we do at […]
A ‘major’ account win with Young’s is catch of the day for Perfect Storm
Leeds digital agency Perfect Storm has been appointed lead agency across all digital channels by Grimsby-based seafood giant Young’s. Following a competitive pitch process which involved agencies from across the UK, Perfect Storm has been appointed to support Young’s through a rebrand process and to lead a digital-first marketing strategy. This will deliver ‘always on’ […]
With 80% of marketers saying in-housing could be improved but 77% saying they would consider using a variation of the approach, it is clear a new model is needed
New research shows that marketers across the industry think in-housing is an operational nightmare (43%) that teams lack creative inspiration (39%) and that it’s difficult to implement (33%) as a model. The study of 150 CMOs across multiple disciplines at businesses with more than 250 employees was carried out by Content Studio, a new in-house […]
Industry veteran Jenifer Boyd Harmon is leading agency spinoff as executive vice president and will advise QSR, fast-casual and casual brands on how to tap into additional growth potential
St. John one of the largest independent agencies in the Southeast, announced today the formation of a new restaurant consultancy, Store by Store (SxS). Well known for successfully growing restaurant and retail brands for nearly 40 years, St. John is channeling its industry experience through SxS to help QSR, fast-casual and casual brands drive rapid growth store […]
Independent strategic design consultancy big fish has appointed Graham Hales to the newly created role of Chief Executive Officer. Alongside running the UK business and helping to develop its new offer in the United States, he will advise clients on startup, transformation and growth strategies. Founded in 1994, B Corp-certified big fish has transformed and […]
Integrated Marketing Agency, Wunderman Thompson, has been appointed by Costa Coffee as global agency of record for brand strategy and integrated creative agency in the UK. Wunderman Thompson’s first campaign, launched on 2 September, will promote their new ‘Fridays are a big deal’ offers, available exclusively via its free Costa Club rewards scheme app. To […]
The Gate London has hired Giles Hepworth and Ian Edwards as Associate Creative Directors to work across their growing portfolio of clients. Amongst awards for a variety of campaigns, Hepworth’s Ash to Art campaign for Glasgow School of Art (co-created with Bill Hartley who sadly passed away in 2020) received a total of 46 awards from […]
Out of Home tech company, Mediabridge today officially launches in EMEA with the opening of its Paris office. Jean-Philippe Amos, a senior industry executive with over 20 years’ experience in international media, will head up the offering, joining the company as EMEA MD. Launched in 2020 and designed for the digital age, Mediabridge is a […]
- Hire follows period of growth which has seen Fox + Hare take on new clients including Britvic Group, easyJet holidays, OneID and Vestiaire Collective
- Industry veteran Smith has previously held positions at LIDA, SevenC3 and Table 19
Independent purpose-driven creative consultancy Fox + Hare has appointed Mark Smith as its first ever Managing Director, following a period of significant growth. Smith joins Fox + Hare bringing with him 28 years of marketing industry experience, with previous roles including Co-Founder and Managing Director at Table 19 (working with clients such as Sky and Carphone Warehouse), Managing Partner […]
Rematch, the sporting time machine that reimagines iconic sporting moments through unique immersive theatrical events, has appointed sports PR and sponsorship agency MatchFit as its retained agency for sport-focused consumer and B2B PR. Returning in 2023 with an epic re-telling of the iconic ‘Rumble in the Jungle’ contest between Muhammad Ali and George Foreman, Rematch is a […]
