Global brand-led creative agency BrandOpus has recently appointed Alice Waterman as Managing Director.
Alice joined BrandOpus London over 10 years ago and has worked across global accounts from McCormick to McCain. Following a period of growth working as a partner to her clients, as well as overseeing new business and marketing, Alice moved to Chicago in 2019 to establish BrandOpus Chicago alongside the New York studio. Here, she […]
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands together to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world.
The re-launched DCX offering will combine the power of data with compelling creative and digital technology to helps brands connect better with their customers and deliver better commercial outcomes. With capabilities covering strategy and consultancy, digital product and platforms, creative concepts and content, data and AI, and marketing activation, DCX will configure the right skills […]
In a jointly held pitch, The&Partnership Manchester has been awarded both accounts.
In a jointly held pitch, The&Partnership Manchester has been appointed the agency of record for TransPennine Express (TPE). The&Partnership was chosen to grow the TransPennine Express brand and, to develop a launch campaign for the Transpennine Route Upgrade (TRU), a significant infrastructure project for the region on behalf of Northern, Network Rail, TPE and The […]
M&C Saatchi Group today announces the promotion of Emma Robbins to National Executive Creative Director, M&C Saatchi Australia. Robbins will partner with Cam Blackley, Chief Creative Officer M&C Saatchi Group AUNZ to build a tighter, more connected, creative leadership across Australia’s largest independent creative company following significant business growth. Robbins’ elevation to National Executive Creative […]
Saatchi & Saatchi Announces New Executive Creative Director
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings
Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]
Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In […]
Magnetic creative leader will make his mark for clients at Wunderman Thompson, utilizing its deep and vast capabilities and expertise
Audrey Melofchik, CEO of Wunderman Thompson North America, announces that top creative talent Tom Murphy will join the agency as Chief Creative Officer. Known for his track record of creative excellence that drove McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl”, Tom’s access to Wunderman Thompson’s toolbox of end-to-end capabilities […]
BMW China x Interone: 17 years & more to come
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle
Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between […]