Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]
In a defining moment for the renowned interior design agency, DesignLSM proudly unveils its brand evolution as DLSM Studio. This transformation reflects a new generation, as Holly Hallam and Rachel Pratt put their mark in the sand with the studio’s strong strategic approach to crafting commercially successful, striking brands and environments, offering strategy, branding, and interior […]
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team, Nian He and Tiago Beltrame. Reporting to Chief Creative Officer Noel Bunting, He, who is from China, and Beltrame, from Brazil, join the Publicis London fold from HeimatTBWA Berlin, and will be working across the agency’s wide variety […]
SumUp now an Official Partner of The O2 in London Global fintech SumUp has been appointed the official payment processor for the world’s most popular live entertainment, leisure, and retail destination, The O2. The multi-year deal, brokered by AEG Global Partnerships, covers supply of payment processing on-site (including SumUp’s point of sale solutions as well […]
Tune, Born from the celebrated legacy of two studios, Bandstand Videos and Tikdum Studios, is officially announcing its launch today. Creative duo Tuhin Arya and Neel Nigam have announced the launch of Tune, a creative agency built on a decade of expertise in crafting bold, idea-first campaigns. With Bandstand Videos and Tikdum Studios as in-house production arms […]
Independent media agency chosen following a closed pitch Medialab, the UK’s leading independent media agency, has won the full media planning and buying account for Great Ormond Street Hospital Charity (GOSH Charity). This reinforces a long-standing relationship between the two that spans more than eight years. Medialab and GOSH Charity first partnered in 2016 on the charity’s […]
Taps Top Industry Talent Jim Lyons to Serve as Chief Growth Officer Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, expanded its leadership team with three key executives: Jim Lyons has been named Chief Growth Officer; Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager/ “Chief Storyteller.” These three execs […]