Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]
Thousand Hills Resort Hotel, a premier destination in Branson, Missouri, has chosen TravelBoom Hotel Marketing to spearhead its web development and digital marketing efforts. As the crown jewel of the Thousand Hills family, this 472-room, full-service hotel represents the pinnacle of Branson’s largest hospitality company, which includes beloved brands like Thousand Hills Resort, Thousand Hills Vacations, Vacation […]
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark investment of […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced Ludovic Menard as its new Chief Product Officer (CPO). Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at the end of 2024 after nearly five years in the role. Menard will be […]
Mediaplus Group, Europe’s largest independent media agency, continues its international growth with the appointment of John Wittesaele as COO International Markets. In this newly created role, he will oversee the expansion and optimization of Mediaplus’ global operations, ensuring seamless digital transformation, AI integration, and media standardization across all markets. Driving Global Growth and Innovation With […]
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]
Leading brand design agency B&B studio hires three new designers, bolstering the agency’s creative expertise across visual identity, packaging design and brand world for consumer brands. Gali Lucas joins B&B studio as Design Director, having held previous roles at Vault 49 and Design Bridge. Ben Fullerton also joins B&B as Design Director, having previously worked […]
Clients Gain Access to Enhanced Digital Strategy and Execution as Beacon Joins Yes& Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today the acquisition of Beacon Digital Marketing, a leading digital marketing agency based in New York. This move strengthens Yes&’s ability to deliver world-class digital […]
The Social Lights, a leading social-first marketing agency, today announced the addition of a major brand to its client roster alongside a key executive appointment, marking a significant expansion of the agency’s capabilities and market presence. The agency has secured a partnership with Red Wing Shoe Co., adding to its impressive portfolio that already includes General […]
The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]
