Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new Planning Directors, Ipeknaz Erel and Rebecca Priest. Erel, an industry rising star and diversity champion named on the IPA iList 2024 shortlist joins from McCann London and […]
Utiq’s first-party identifier now available within Index platform in multiple global markets Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s first party identifier […]
AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analog world better, revered for being a pioneer in creative innovation, announces the appointment of Taylor Handsley as Head of Social to lead its social practice and elevate the agency’s social offering to clients. The hire underscores AnalogFolk’s […]
In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
THEY WILL BE JOINING THE MANY’S CONNECTIONS TEAM ALONG WITH BRYAN AHIR AS DIGITAL MEDIA SUPERVISOR AND ALEXANDRA BENAVIDES AS INSIGHTS ANALYST The Many has announced the hiring of Reza Rostampisheh as Group Strategy Director, Gary Stentz as Senior Analytics Director, Bryan Ahir as Digital Media Supervisor and Alexandra Benavides as Insights Analyst joining the Connections team at […]
New platform enables the video commerce retailer to directly engage with creators and influencers, provide insights into engagement, and better connect with today’s modern buyer impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s […]
Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. As a succession […]