Digital advertising platform Hoopla Digital today announced the launch of Hoopla Language, an industry-leading digital advertising language translation product. Hoopla Language helps switch digital advertising across copy and audio subtitles from English into other dialects. The new product helps brands to ensure they are accessible to all users within multicultural markets for greater inclusion. Focal […]
Special US, part of independent creative network Special Group recently named the ‘World’s Most Effective Independent Agency’ by Effie Global Rankings and the ‘#4 Most Effective Agency in the World’ by WARC, has opened a second US office, in New York City. The NYC office, with 10 new hires, is already working across Uber Eats […]
As many of us around the world head into uncertain macro-economic times, many of our clients ask us – what can they do from a business development point of view to best safeguard themselves for bumpy times ahead? There are several initiatives we normally recommend but there’s one strategy that comes out above all other. […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research released today by digital agency iCrossing. The study, conducted by YouGov for iCrossing, explores the attitudes and intentions of more than 1000 UK marketing decision makers towards […]
Grey New York believes that a healthy internal employee culture is essential to producing high quality creative work and has invested in that commitment by creating a senior leadership role to keep its culture in focus. The agency announces today that it has hired Adrian J. Hopkins as its first-ever Senior Vice President, Internal Culture […]
Sebastian Umiński has been appointed Global Marketing Director of Brand New Galaxy, part of Stagwell (STGW), a new role within the BNG Business Services structure. He’s taking the lead in Communication (internal and external), Marketing of BNG products and services, and Employer Branding. While supporting all BNG offices globally, he’ll stay connected to Stagwell Brand […]
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’, released today. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their […]
So, we are talking about an advertising campaign for the largest developer in Ivano-Frankivsk, Ukraine — blago developer. The winners of Eurovision 2022, members of the Kalush Orchestra — Oleh Psiuk and KylymMan, became its partners and protagonists.The participation of the most discussed musical group of the year in the advertising campaign could not pass […]
Wunderman Thompson has announced the appointment of Lizzie Snell as Managing Director and Jim Dyer as Head of Client Leadership, as the agency expands its client leadership team. Lizzie reports to Wunderman Thompson UK CEO Pip Hulbert, and is responsible for managing client leadership, delivery and operations across the business. Named as Campaign Magazine’s first […]
