Newly created aviation brand, Acron Aviation launched 31 March 2025, created in collaboration with brand design agency BrandMe. Previously an L3Harris company, the new brand had to engage both B2B and B2C consumers within the aviation industry, while consolidating the business’ four business units under the same banner. The ambition of the brand creation was […]
London-based brand design agency, Lewis Moberly, has partnered with new online whisky investment platform, LYQD Cask Exchange, to create a brand marque and visual identity system. LYQD completed a 1.2 million Euro pre-seed fundraising round at the start of the year. Cask whisky is a valued asset. 44 million cases of whisky worth an estimated […]
Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. And what better moment to make a splash in the US than on National Gin & Tonic Day! The brand commissioned creative studio Butterfly Cannon to craft its first major advertising push. With […]
Leading brand design consultancy Lewis Moberly announce the appointment of Jovan Buac as Managing Partner. Buac joins the agency from Landor, where he was Executive Director, Consumer Brands and Executive Director, Marketing & Growth. Having started her career at Lewis Moberly, Nicola Eager now returns as Marketing Director. Eager has been at Turner Duckworth for […]
The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
Ahead of its 2024-25 season, the Royal Opera House announced that it would be changing its name to the Royal Ballet and Opera. Home to two-world class Companies—The Royal Ballet and The Royal Opera—the existing name described the place of work, and not who they were. The rebrand is a celebration of both art forms, […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]
Korean Air is ready for take-off with a modern new look designed by global brand, experience and marketing consultancy Lippincott, elevating the national carrier to a premium international airline and expanding Seoul’s role as a global aviation hub. It is the first brand refresh since 1984 and only the second in the airline’s 55-year history. […]
Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]