Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect […]
Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased investment […]
The Centre for the Protection of National Infrastructure (CPNI) has launched a clear, concise campaign to help employees return to work safely. Produced primarily to meet their own workplace needs, the CPNI has recognised that many organisations are/will be in a similar situation to their own and have therefore made the campaign available to everyone via their public website. Created by London-based […]
Announced today, Sony Interactive Entertainment (SIE) is creating a new brand name, under the SIE owned Worldwide Studios organization, that will house all of its exclusive gaming titles – PlayStation Studios. “We are really excited about this,” says Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. “Over the last few […]
Lynx, one of the world’s most iconic male grooming brands and owned by Unilever, is celebrating the 25th anniversary of its longest running and hugely popular fragrance, Africa, with a new limited edition range designed by award winning brand design agency PB Creative. London based PB Creative has partnered with the Lynx brand (known as Axe in […]
The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.
Global brand transformation company FutureBrand has today launched a new charitable campaign – #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]
Pearlfisher San Francisco created a new trial kit for leading accelerated learning system Osmo. The newly designed packaging extends Osmo’s revised brand strategy, visual identity and structure consultancy. To actively engage children in learning through play, Osmo merges tactile exploration with innovative technology. The brand’s amazing success as a product of choice with educators, parents […]
JDO, one of the UK’s leading brand design agencies is backing new design talent through its annual student initiative – JDO RAW 2020. With graduating students struggling to showcase their work and find placements amidst the Coronavirus lockdown – JDO is supporting the next wave of talent by providing an ‘in’ to the industry and that […]