Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]

MarComm’ Star Parade: Meet Helen Stephens

MarComm’ Star Parade: Meet Helen Stephens

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and  Helen Stephens, Founder and Creative Director  Absolute is precisely that. Give us a brief insight into your career so far? I graduated from Falmouth College of Art in 1989 and moved to the Big […]

The Space Creative transform Cornish dairy-free ice cream brand Cecily’s

The Space Creative transform Cornish dairy-free ice cream brand Cecily’s

Cornish dairy-free ice cream brand Coconuts Organic has been relaunched as Cecily’s with the help of South West branding agency The Space Creative. The rebrand marks an important step in the brand’s journey as distribution ramps up and the market for vegan ice cream grows exponentially. Entrepreneur Cecily Mills started the business back in 2015 and during a memorable […]

Design Community Hub launches to save the future of design

Design Community Hub launches to save the future of design

As the UK reaches the one-year anniversary of the first lockdown, a group of leading designers and design business influencers have grouped together with a pledge to ‘save the future of the industry’. Launching today, March 22nd, the Design Community Hub, is an initiative to provide a platform of support and guidance for both new designers […]

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]

Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popularflavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category. Beefeater […]

Zoflora gets a Makeover for the Instagram Generation

The Thornton & Ross disinfectant brand has been redesigned by PB Creative

Zoflora gets a Makeover for the Instagram Generation

How do you redesign a brand that everyone loves? Consumers have a deep affection for Zoflora. The brand has a loyal customer base who have fallen in love with this versatile household product that has passed through the generations. However, with a new generation of Instagram-loving Zoflora fans and proliferation of ‘me-too’ products entering the […]

Qnola’s new identity by Sunhouse wakes up the breakfast category

Qnola’s new identity by Sunhouse wakes up the breakfast category

Independent design agency Sunhouse has crafted a radiant new identity for Qnola, elevating the brand’s premium offering as it expands its range and reach into the mainstream. Founded by model and wellness writer, Danielle Copperman, Qnola provides mindful health seekers with nutritionally enhanced, quinoa-based granolas to help them always #wakeupwell. Beyond breakfast, Qnola is a lifestyle brand that encompasses […]