In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
Danone today announces it has entered into a definitive agreement to acquire Huel, a leading player in complete, nutritionally balanced meal solutions. In line with its Renew Danone strategy, the acquisition will enhance Danone’s presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space. Huel’s complementary range, spanning various food forms […]
Rolling out across 180 markets, Sprite’s persistent platform debuts new visual and sonic identities, deepens its presence across music and spicy food, and expands innovations globally Sprite®, the world’s No. 1 lemon-lime soft drink, today enters its boldest, freshest chapter yet with the launch of ‘It’s That Fresh,’ a new global platform that reaffirms Sprite […]
ADA Global, the largest independent Data and AI Experience company, has partnered with award-winning global design and technology firm Athlon, to launch a transformative new brand identity, positioning the company as the definitive partner for intelligent growth. Operating across 14 markets and backed by global investors including Axiata Group, SoftBank, Mitsui and Sumitomo, ADA has […]
The new brand identity by WMH&I will support the Suffolk-based charity’s ambition to engage more communities in learning about conservation, protection of the environment and sustainable land-use. Award-winning branding agency WMH&I has unveiled a new brand identity for Natural Habitat, an environmental education charity that connects communities through nature and sustainable land-use while supporting conservation and biodiversity. Founded […]
New strategic consultancy helps food and drink brands unlock their emotional advantage across brand and business. Collaborators Consulting announces its launch today: a new brand and business strategy consultancy for food and drink brands, created as the strategic offshoot of The Collaborators, the Bristol-based, B Corp branding and design agency. Collaborators Consulting formalises the strategic […]
Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]
LA-Based Agency Takes On Comprehensive Rebrand Assignment That Includes Brand Strategy, TV/Digital Campaign, And New Logo And Website – All Completed In Just 60 days Strategic, full-service creative branding and design agency Defiant LA has completed a comprehensive rebrand of Airport Home Appliance, the San Francisco Bay Area–based appliance retailer with more than 50 years of expertise and […]