PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]

FORGED BY THE PAST, SHAPED BY THE FUTURE A new brand from Elmwood for The Ironworks in Leeds

FORGED BY THE PAST, SHAPED BY THE FUTURE A new brand from Elmwood for The Ironworks in Leeds

Elmwood has developed the brand proposition and identity for The Ironworks, a flexible living community in Holbeck, Leeds that marries industrial heritage with the modern digital age.  The Ironworks is set to launch in 2021 by Igoo as a comfortable city living space in Leeds’ Holbeck Urban Village. Rising from the ashes of an industrial past, The Ironworks is […]

Five by Five launches striking new brand, DR.VEGAN

Five by Five launches striking new brand, DR.VEGAN

Global independent creative agency Five by Five has launched DR.VEGAN®, a new range of direct-to-consumer, vegan-certified vitamins and supplements, in the UK today. Five by Five designed the brand identity, packaging, typeface and guidelines. Leading with the strapline ‘Better Me. Better Planet’, the brand’s stripped-down, block-colour packaging is a striking statement: a riposte to the […]

wilko and Free The Birds Create Designs for a More Sustainable Future

wilko and Free The Birds Create Designs for a More Sustainable Future

Design and branding agency Free the Birds has created a new brand and packaging identity highlighting sustainability for wilko. Focusing on two product lines Household Wipes and Skin Therapy Wipes, both ranges are made by the family-owned homes and gardens retailer and sold in its 414 stores nationwide. wilko’s Household and Skin Therapy wipes are now manufactured and packaged […]

World Energy Council opens up the energy dialogue in partnership with StormBrands

World Energy Council opens up the energy dialogue in partnership with StormBrands

The World Energy Council launches WE Talks, an open-access digital-content platform where inspirational leaders from all walks of life, sectors and regions of the world are invited to engage in conversations about energy transition and what it means for humanity – with brand strategy, identity and design by StormBrands. For almost 100 years, the Council […]

Digital tools: Business-to-business marketing and branding makes way for business-to-people

By Philip Koh, head of strategy, strategic brand design studio Without

Digital tools: Business-to-business marketing and branding makes way for business-to-people

Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]

Design for Change Series 2 – Color Me Up

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.

Design for Change Series 2 – Color Me Up

Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets.  The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

• The LTA has teamed up with emerging artist Marcus Method to bring the spirit of its latest #PlayYourWay initiative to life • URL Link: https://www.lta.org.uk/mark-your-ball-announcement

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

The LTA is partnering with Marcus Method, a Sheffield based visual artist and designer, for the Mark Your Ball project which sees the LTA encourage new and old players to express themselves and celebrate their individualism by personalising tennis balls. As restrictions eased tennis was one of the first sports the nation could play, and […]