Fever Unlimited Launches New Brand Proposition And Refreshed Visual Identity

Agency’s mission centres on ‘Inspiring Action in a World of Distraction’

Fever Unlimited Launches New Brand Proposition And Refreshed Visual Identity

Fever UNLIMITED has today unveiled a new proposition and identity, reflecting the evolving way people interact with brands. The new proposition – ‘Inspiring Action in a World of Distraction’ – aims to create work that cuts through the myriad of distractions facing today’s consumers by delivering insight-driven, culturally relevant work that gets to the root of what […]

Elmwood, The World’s Most Effective Brand Design Consultancy Announces Succession And Demerger Plans Across Its Five Studios

Elmwood, The World’s Most Effective Brand Design Consultancy Announces Succession And Demerger Plans Across Its Five Studios

Elmwood, the award-winning brand design consultancy which has won more Design Effectiveness Awards than any other agency in the history of the scheme announces the succession of its business across its five studios in Leeds, London, New York, Melbourne and Singapore. Founder and lead shareholder Jonathan Sands has been at the helm for almost forty years and believes now is the […]

Knockout designs Bombay Bramble, a creative new expression of gin

Knockout designs Bombay Bramble, a creative new expression of gin

Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout.  Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

Paperbird: A human approach to household goods

Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird

As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird.  ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]

Expression is the Future! AXE Global Redesign by PB Creative

PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience

Expression is the Future! AXE Global Redesign by PB Creative

AXE is synonymous with young guys.  As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]

BrandOpus announces shift to Employee Owned Trust model

BrandOpus announces shift to Employee Owned Trust model

BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]

You, Me and the Planet: Biles Hendry creates brand identity and packaging for new social enterprise MELIOR.

You, Me and the Planet: Biles Hendry creates brand identity and packaging for new social enterprise MELIOR.

MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]

ZEO raises the bar with a design by Knockout

ZEO raises the bar with a design by Knockout

Drinks design specialists at Knockout have created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits. The brand’s first two variants, Botanical Dry and Spiced Oak, arrived in the UK market this November. Unlike other non-alcoholic spirits, ZEO possesses a sensorial dimension which mirrors the physiological effect of alcohol. It is made with […]