When Therapy Notebooks launched in 2020, it was one of the first brands of its kind – partnering with clinicians, researchers and therapists to translate evidence-based mental health tools into guided notebooks for your everyday — covering topics like anxiety, depression, sleep and more. Since then, it has sold more than 140,000 copies of The […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
Multi award-winning brand design agency, Lewis Moberly, has worked with SIG to strengthen its position as a solution provider for sustainable carton packaging in the British market. SIG, a b2b company, works with its customers to deliver food and beverage products to consumers around the world in a safe and affordable way. A pioneer in […]
Homethings – the most innovative challenger brand in Home Care – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]
Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient […]
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
Fads in healthcare, specifically the ones marketed at women, can be very confusing to keep up with. It seems every year there is a new ingredient that is at the forefront of the headlines as the best supplement to take for you to live a healthy life. Unfortunately, a lot of these ingredients are not […]
The Interbrand New York office, Interbrand’s HQ, announces senior promotions. Andrew Miller, Executive Strategy Director and business unit lead, has been named Chief Growth Officer. Daniella Giavina-Bianchi, Executive Strategy Director, has been named Chief Strategy Officer and will continue her business unit leadership role. Miller and Giavina-Bianchi continue to be part of the New York Executive Leadership team and […]
Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals. The new look and feel, developed in conjunction with its employees and clients, has been designed to […]
Formroom’s Campaign for House of Creed’s Silver Mountain Water fragrance unites impactful, abstract design with heritage motifs in a way that feels fresh and contemporary, while spotlighting key campaign storytelling moments. Inspired by shards of ice and fresh springs of flowing water, the display combines illumination, reflection, abstraction and geometry paired with regally opulent motifs […]