Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
DLSM Studio unveil the completion of its latest project: the reimagining of key social and event spaces at the prestigious Roehampton Club in southwest London. Completed in August 2025, this £2 million redevelopment sees the transformation of the Members’ Bar, creating a new bistro, four function rooms, garden terrace and adjoining areas, bringing new energy […]
The rebranding marks a natural evolution for the company as it expands its roster with a new line-up of award-winning directors Award-winning creative production company Papaya has unveiled a new roster of exceptional directing talent, and bold new visual identity as it looks to boost its international visibility. Channelling the company’s unapologetically creative ethos, the rebrand marks […]
Pro Bono Partnership with Trade School Aims to Redefine What’s Possible for Amputees In a world where resilience is often demanded but rarely celebrated, the newly launched Lulu Strong Foundation is turning personal tragedy into powerful transformation. In June 2024, during a mother-daughter trip at Seacrest Beach, Florida, 15-year-old Lulu Gribbin was attacked by a bull shark. […]
Independent, international branding and design agency Lonsdale has announced the promotion of Anjali Vasudevan to Strategy Director in its Singapore office. This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growth since joining the agency in 2022, and reflects the group’s commitment to nurturing talent from within. She will lead strategy for the Singapore hub, […]
America’s most trusted recycling label is teaming up with brand and innovation agency, Vault49, to drive consumer action through new campaign. How2Recycle, the most widely recognized disposal label in North America, is on a mission to transform how America disposes and recycles. Today, GreenBlue‘s How2Recycle announces its partnership with award-winning strategy and creative agency Vault49 […]
Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
Inspired by carnivorous plants, the new identity is all about creative survival Female-owned, full-service agency Cornett has launched a new visual identity that taps into the eccentric brilliance of the natural world. Inspired by the natural beauty of Lexington, KY, the agency’s HQ, the new look reflects the ingenuity of carnivorous plants: to thrive in […]
Design-first innovation company recognized globally for reimagining the traditional agency model 404 Innovation Studio is celebrating its second anniversary, continuing its mission to challenge the traditional agency model and create narratives, products, and experiences that people wish existed. Founded in 2023, 404 is a design-first innovation studio. Its founders believe that change in the advertising and […]