Pro Bono Partnership with Trade School Aims to Redefine What’s Possible for Amputees In a world where resilience is often demanded but rarely celebrated, the newly launched Lulu Strong Foundation is turning personal tragedy into powerful transformation. In June 2024, during a mother-daughter trip at Seacrest Beach, Florida, 15-year-old Lulu Gribbin was attacked by a bull shark. […]
Independent, international branding and design agency Lonsdale has announced the promotion of Anjali Vasudevan to Strategy Director in its Singapore office. This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growth since joining the agency in 2022, and reflects the group’s commitment to nurturing talent from within. She will lead strategy for the Singapore hub, […]
America’s most trusted recycling label is teaming up with brand and innovation agency, Vault49, to drive consumer action through new campaign. How2Recycle, the most widely recognized disposal label in North America, is on a mission to transform how America disposes and recycles. Today, GreenBlue‘s How2Recycle announces its partnership with award-winning strategy and creative agency Vault49 […]
Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning – and younger. Gen Z is yesterday’s news; it’s all about Gen […]
Inspired by carnivorous plants, the new identity is all about creative survival Female-owned, full-service agency Cornett has launched a new visual identity that taps into the eccentric brilliance of the natural world. Inspired by the natural beauty of Lexington, KY, the agency’s HQ, the new look reflects the ingenuity of carnivorous plants: to thrive in […]
Design-first innovation company recognized globally for reimagining the traditional agency model 404 Innovation Studio is celebrating its second anniversary, continuing its mission to challenge the traditional agency model and create narratives, products, and experiences that people wish existed. Founded in 2023, 404 is a design-first innovation studio. Its founders believe that change in the advertising and […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]
Cheeky Panda, who makes everyday essentials such as toilet paper, kitchen roll, facial tissues, facial wipes and more from sustainable bamboo has unveiled a bold new brand identity and packaging refresh as it steps into its next phase of growth. Working with B&B studio on the new packaging design, they have introduced fresh desirability and standout iconicity […]
Brand’s fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care America’s Best, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE), is excited to announce today a monumental visual brand transformation that promises to continue redefining accessible eye care across the nation. In collaboration with creative […]
Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding – The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect. “The research confirms what pet parents have felt for […]