Digital tools: Business-to-business marketing and branding makes way for business-to-people

By Philip Koh, head of strategy, strategic brand design studio Without

Digital tools: Business-to-business marketing and branding makes way for business-to-people

Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]

Design for Change Series 2 – Color Me Up

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.

Design for Change Series 2 – Color Me Up

Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets.  The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

• The LTA has teamed up with emerging artist Marcus Method to bring the spirit of its latest #PlayYourWay initiative to life • URL Link: https://www.lta.org.uk/mark-your-ball-announcement

LTA encourages tennis players to showcase their design flair with Mark Your Ball as part of #PlayYourWay

The LTA is partnering with Marcus Method, a Sheffield based visual artist and designer, for the Mark Your Ball project which sees the LTA encourage new and old players to express themselves and celebrate their individualism by personalising tennis balls. As restrictions eased tennis was one of the first sports the nation could play, and […]

The Van Gogh Museum Relaunches its Website as an Experiential Platform

The Van Gogh Museum Relaunches its Website  as an Experiential Platform

The Van Gogh Museum relaunched its website with a design refresh, a new interactive content format, better accessibility and smart features intended to inspire a global audience. Dept digital agency led the concept and creative direction of the project and partnered with tech agency Q42 for development.  Martijn Pronk, Head of Digital Communication at the […]

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019.  Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What […]

JDO Brand Design supports the fight against Covid-19 with a new identity design for NNUH’s Counselling service

JDO Brand Design supports the fight against Covid-19 with a new identity design for NNUH’s Counselling service

The Coronavirus is affecting us all across the world but none more directly than our frontline NHS staff who are working tirelessly in our hospitals. Norfolk and Norwich University Hospital NNUH has established a Wellbeing and Support service called Caring For You, which offers their staff dedicated counselling support to help them cope with this […]

New branding for Currys PC World welcomes customers into a bright new world

The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country

New branding for Currys PC World welcomes customers into a bright new world

FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]

Toxic Tension: A Time To Reinvent The Household Cleaning Category

By Lloyd Moffat, Creative Director at PB Creative

Toxic Tension: A Time To Reinvent The Household Cleaning Category

The World has been turned Upside-Down! Chemicals we once demonised for killing the environment are now heralded for helping to keep us safe. Covid is forcing us to make some tough choices between looking after our families today and protecting their futures tomorrow.  Over the last four months, we’ve become almost obsessive in our cleaning rituals.  Is […]

Design for Change Series 1 – Be

Design for Change Series 1 – Be

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, […]

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