For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. The project, entirely […]
When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more. Ideasicle X had never produced an ad campaign before, as they’ve […]
Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]
Campaign champions bold food combinations and enhances brand experience through mealtime moments Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherd’s pie or a vegan moqueca sandwich? That’s the idea behind PEPSI®‘s latest campaign, “Your Bites, Your Rights.” The brand, part of PepsiCo, tapped into […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]