The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Transforming the adoption process into an engaging, shareable moment to help more shelter dogs find their forever homes Cheil Worldwide and “King ddangkong,” a shelter dog character famous on YouTube in South Korea, launched My Dog Twin which uses AI to connect potential pet parents with shelter dogs who share similar physical characteristics and personalities. 80 thousand […]
The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]
Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]
Today, cooking oil brand Sunny, the number one blended oil brand in the United Arab Emirates (UAE) owned by IFFCO, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new AI-driven interactive smart packaging experience to make life easier in the kitchen. In a new campaign, ‘Keep it Smart, Keep […]
MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
Pip & Nut’s red squirrels have been popping up on billboards and screens all over the country this month, and one billboard, at London’s Westfield, has gone viral following a CGI stunt that saw the brand’s signature red squirrel appear to come to life. The audacious giant squirrel was seen to jump out of the billboard, […]
The worldwide men’s professional tennis tour gets an extensive new look of grit and glamour, featuring the likes of Novak Djokovic, Carlos Alcaraz, and Jannik Sinner The ATP Tour today launches It All Adds Up, a new global brand platform and advertising campaign developed by Wieden+Kennedy London. It All Adds Up puts a spotlight on the intensity […]
Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]
