“Feel the Art of Audi” The feeling of driving the new Audi Q8 e-tron is artfully envisioned by A.I.

“Feel the Art of Audi” The feeling of driving the new Audi Q8 e-tron is artfully envisioned by A.I.

Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]

Ever.Ag’s New Campaign Showcases How They Simplify the Intricacies of Modern Agriculture

Ever.Ag’s New Campaign Showcases How They Simplify the Intricacies of Modern Agriculture

The agricultural tech company tapped VSA Partners to make this complex story clear. Ever.Ag, a leader in agricultural software, data, analytics, and finance, recently unveiled a new campaign that challenges the limitations of phrases like “farm to table.” The campaign highlights how its solutions help folks working in the global food supply chain manage and optimize the […]

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]

Jellyfish Unleashes the HOKA brand’s Mach X Racing Shoe with Breakthrough 3D DOOH in New York City

Jellyfish Unleashes the HOKA brand’s Mach X Racing Shoe with Breakthrough 3D DOOH in New York City

New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

LAQO by Croatia Insurance created a museum of old-fashioned insurance in the metaverse

LAQO by Croatia Insurance created a museum of old-fashioned insurance in the metaverse

The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]

esbconnect finalises management buyout and welcomes in a new age of people-based marketing

esbconnect finalises management buyout and welcomes in a new age of people-based marketing

Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]