DCNTRL
Serviceplan Group is expanding its range of services and investing in the development of a full-service Web3 studio.
Serviceplan DCNTRL - short for “decentral“ and referring to the decentralised nature of Web3 - collaboratively develops holistic brand experiences and business models for Web3 and the metaverse.
Former Google manager Nina Matzat and Yves Bollinger, previously Head of Digital Strategy and Innovation at DDB Düsseldorf, will lead the studio as General Managers. As a new integrative hub, Serviceplan DCNTRL brings together the Web3 expertise within the Serviceplan Group.
The team leading the newly launched Serviceplan DCNTRL combine a deep understanding of culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The full-service portfolio includes training, strategy, concept, creation, execution and legal advice and offers complete support: from the first steps in Web3 to market entry and […]
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
Wunderman Thompson and Microsoft have launched a new toolkit to promote the technology company’s inclusive tools during Dyslexia Awareness Week. It’s estimated that up to 20% of the UK population have dyslexia, but many still lack the support they need to excel at school, work and general life. Those with dyslexia have unique thinking skills – cognitive flexibility, creativity, visualisation and complex […]
Meta Honours the Missing women in Danish Art History with immersive XR experience created by makemepulse
Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man’s eyes. This is commonly […]
The British Heart Foundation (BHF) are on the cusp of developing a revolutionary heart healing patch, which has the potential to save and improve the lives of millions of people living with heart failure. To get the project over the line, BHF have partnered with Saatchi & Saatchi to launch ‘Go Sanjay’, a multimedia campaign […]
The first Metaverse for a good cause: WWF Germany and Savespecies open virtual exhibition space Digital art sale to fight the plastic crisis The official launch of the Metaverse for World Cleanup Day on 17 September With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse […]
Spotify’s Astrological collab with Bumble
created by makemepulse
Astrology is a guiding light for Gen Z as they turn to the stars for their journey in love, self-help, and more. To help beginners explore astrology and give fans a hub to learn more – global interactive production studio, makemepulse, created a new microsite experience for Spotify. Aiming to bring users in the US […]
The SaaS data collaboration platform’s announcement means that clients in Germany, Austria and beyond will be able to make netID part of their private identity graph directly within their Optable Data Collaboration Node.
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier. The European netID Foundation was established in March 2018 with the goal of creating a European single sign-on solution across all industries and […]
adam&eveNYC has today unveiled a new global creative platform to launch the next instalment of the wildly popular basketball sports simulation video game, NBA 2K23, after winning the business at the beginning of the year. Twenty-three is the most iconic number in basketball, synonymous with the greatest player of all-time Michael Jordan. adam&eveNYC and NBA […]
