GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]

Experience Agency RPM Partners With Technical Platform Developer Vatom To Offer Enhanced And Inclusive Digital Experiences For Clients

Experience Agency RPM Partners With Technical Platform Developer Vatom To Offer Enhanced And Inclusive Digital Experiences For Clients

RPM have partnered with Vatom, one of the leading metaverse platform developer, following their successful collaboration project for Diageo’s global digital experience Destination: Reserve. Vatom’s Web3 platform is open source, ever-evolving and collaborative, prioritising inclusivity and the reduction of barriers to participation in the digital space. RPM’s digital experience capability is at the forefront of […]

ASDRA And Wunderman Thompson Argentina Creates The First Dynamic Tool To Help People With Down Syndrome Thrive

ASDRA And Wunderman Thompson Argentina Creates The First Dynamic Tool To Help People With Down Syndrome Thrive

Down Syndrome was first recognised at the beginning of the 5th century, but in 2022, the number of people living with Down Syndrome in Argentina is still unknown. Without this data, the State is unable to take measures that recognize this community, or create public policies that guarantee their rights, as required by the International Convention […]

Does The World Need Another Social Media App?

Q&A with Scott Manson, CMO, Wunder.

Does The World Need Another Social Media App?

Who are you and what do you do? I’m the CMO of Wunder, a new social media platform launching in June 2022. I joined in November 2021 and it’s been non-stop since then, creating a marketing plan, a marketing strategy, appointing creative agencies, building out a go-to-market plan (alongside our paid media agency), helping the […]

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