The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
Japanese-German textile startup AIZOME have partnered with creative agency Serviceplan Innovation to launch of WASTECARE™, a premium skincare product made from wastewater sourced from AIZOME’s textile dyeing factory. Because AIZOME only uses plants, water, and ultrasound instead of synthetic chemicals in their dyeing process, the wastewater, like the textiles, has natural health benefits, such as […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Leading industry event will focus on the evolution of digital ecosystems and real-time activation Xenoss, the AdTech software development house, is thrilled to announce that it has partnered with Aerospike for Real-Time Connect; an executive networking event for AdTech veterans taking place in New York on May 2, 2023, where keynote speakers from Aerospike, Aqfer […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
GROUNDTRUTH, a leading luggage and accessory startup creating travel bags from 100% recycled materials and captured CO2 emissions, has launched its latest campaign and product – THE 38L HYBRID DUFFLE PACK in collaboration with renowned explorer Ed Stafford. The sustainability startup is crowdsourcing funding AND also community and pre-sale data to accurately gauge the demand […]
Forging a new path for NFTs, social agency helps a digital collectible of the legendary comic sell out in 20 minutes, becoming one of the hottest digital comics on the market Originally released in 1939, DC’s ‘Superman #1’ remains a landmark comic book title featuring one of the world’s most enduring fictional characters. Worth anywhere […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
What happens when 3D artists try their hand at street art? No building is too precious, no alleyway is off limits. The whole world becomes a blank canvas that unleashes never before seen mixed-reality digital art. Revealing the power and creativity that can be realized by new digital capabilities was the idea behind a new global […]
Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
