New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]
2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
Bridging language, art, and technology, the latest art experience sponsored by Samsung builds on the Galaxy brand’s philosophy of ‘Openness’ Samsung Electronics joined hands with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York to launch a public art project in celebration of Hangeul Day, the day that commemorates the invention and […]
Smart Oven and Meal Delivery Service Shines In Absurd Satirical Spin on Capital Hill Hearing Little Big Engine, the independent creative, production and branding agency, has partnered with Tovala to launch a bold multichannel advertising campaign to drive brand awareness and increase trial for their meal delivery service that includes a proprietary smart oven that cooks each […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more […]
Manchester-based creative agency The Behaviours Agency has become employee owned, giving every team member a share in the company’s success and a direct voice in shaping its future. As the certified B Corp approaches its 20th anniversary, founders Sue Benson and Dorina D’Ambrosio, have transferred 100 percent of their shares to a newly formed Employee-Owned […]
Integrated campaign created by AMV BBDO and Earnies highlights the unseen toll of heavy flows to introduce Bodyform Ultimate, the brand’s #1 protection for heavy periods. Essity-owned brand Bodyform is once again challenging outdated narratives around periods with the launch of a new campaign for Bodyform Ultimate, the brand’s new #1 product for heavy periods. New research from […]
A teaser promoting Season 4 of hit French rap competition Nouvelle École (New School) has launched. Comparing stepping on stage to climbing into a boxing ring, the 2-minute online film opens in a futuristic world where competitors prepare to face off against each other in the ultimate rap showdown. Led by French hip hop legends SDM and SCH, […]
Wanderlust Content will continue its mission of producing award-winning broadcast, digital, and branded content under the leadership of Executive Producer Ben Consoli, appointed by Allyson D’Amario following the recent passing of founder Eric D’Amario in June of 2025 D’Amario, who launched Wanderlust Content in 2017, built a respected creative studio serving clients including Fidelity, Hood, […]
McCann’s campaign positions the retailer as the source of show-stopping inspiration This Christmas, Matalan takes centre stage with “It’s Showtime,” a new multi-channel campaign celebrating the joy, pride, and excitement customers feel when preparing for the festive season. After all, Christmas isn’t just any show – it’s the show and Matalan is here to help its customers […]
