Hulbert to champion client-centric growth and innovation across international markets. VML today announced the appointment of Pip Hulbert to the newly established role of Chief Client Officer, International Markets. Based in London and reporting to Eric Campbell, Global Chief Client Officer, Pip will lead VML’s senior global client leaders across international markets, overseeing a portfolio […]
New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy Programmatic platform Limelight Inc. has appointed Jez Fawcett to the role of Global Head of Product, with responsibility for leading the company’s product strategy and roadmap. Jez will work across all Limelight teams to determine priorities for customer success, sales and marketing, […]
The legacy apple cider vinegar brand challenges fleeting trends while debuting a new tagline Bragg Live Foods, the original Apple Cider Vinegar brand with over 100 years in the wellness space , has launched a campaign designed to cut through the noise of fleeting wellness trends and remind consumers of the enduring efficacy of Bragg’s […]
BBH London is continuing to build its creative arsenal with a wave of hires; including two award-winning creative teams and a heavyweight creative director. The new teams will report to ECD Felipe Serradourada Guimaraes, who since his promotion earlier this year and alongside CCO Alex Grieve, has been shaping the department and guiding the agency through a new period […]
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage. This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the […]
Whole Earth, the UK’s number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new “Breakfast Better” campaign, created by independent agency St Luke’s. Aimed at families and young adults looking for simple ways to eat a little better, St Luke’s has made “Breakfast Better” into a rallying cry […]
AI-powered platform is first independently owned media management system in America, helping Fortune 500 companies monetize overlooked assets worth an average $48M annually. Sonder, the global authority in owned media valuation, today announces its U.S. launch with an AI-powered platform that has already unlocked more than $12 billion in previously untapped media value for brands, including […]
Sweden’s leading better-for-you ice cream and snack bar company turns to independent Cincinnati agency for unified brand platform across its portfolio Nick’s, the Swedish “no compromise” brand of healthy-yet-indulgent snacks, has appointed independent agency Curiosity as its first creative Agency of Record as it looks to accelerate growth in the U.S. Known for its craveable, […]
DLSM Studio unveil the completion of its latest project: the reimagining of key social and event spaces at the prestigious Roehampton Club in southwest London. Completed in August 2025, this £2 million redevelopment sees the transformation of the Members’ Bar, creating a new bistro, four function rooms, garden terrace and adjoining areas, bringing new energy […]