The campaign launches today, November 17th, across streaming audio, TV, OLV, OTT, and social media, running through December 26th.
The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad’s hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a sledding disaster. Each time, a quick Walgreens run provides the solution, whether it’s a meat thermometer and holiday lights, or heat wraps and lozenges.
Beyond the hero spot, an innovative social extension features the family’s teenage daughter chronicling their chaotic holiday through TikTok-style POV content—from dropping a giant ball of tangled lights to dash cam footage of the family caroling for hours before a Walgreens lozenge rescue. Each post documents the mishaps and the Walgreens stops that keep the season rolling.
The campaign features a re-recording of the iconic “Holiday Road” song, instantly connecting to the beloved Vacation family’s spirit of adventure and chaos.
Jen Diacou, Marketing Director at Walgreens, says: “The holidays are long, chaotic, and beautiful in their imperfection. This campaign celebrates that reality and reminds people that Walgreens isn’t just for those last-minute moments – we’re your neighborhood partner through the entire season, making it all a little easier.”
Natalie Taylor, Executive Creative Director at Leo Chicago, explains: “The iconic vacation movie franchise is all about real families navigating beautiful chaos, just like the families Walgreens serves every day. Life doesn’t have to be perfect to be meaningful. Whether it’s a rabid squirrel stealing your hat or a saucer flying through a Walgreens parking lot, we wanted to show that Walgreens is there for all of it – the madness and the merriment.”
Source: Leo Chicago
Leo Chicago Channels Iconic Vacation Family Spirit for Walgreens’ “Holiday Road” Campaign added by newsroom on
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