Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]
Global socially-led creative agency We Are Social has appointed Toby Southgate as its global group chief executive officer. Southgate, previously global CEO at Forsman & Bodenfors, will lead We Are Social’s team of 1,200 people spanning four continents. He will evolve the leading social agency’s ways of working across its people, work and clients, building a globally-connected […]
Sid Lee London has appointed a new Design Lead to help service the needs of its growing roster of clients and expand the agency’s creative capabilities. Camilla Masiero, a multidisciplinary designer and Art Director with a strong passion for sport, will assume responsibility for Sid Lee London’s design output across an existing client base that […]
With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their […]
Author: Alice Pukhova, Creative Researcher at WMH&I One Year’s Trauma, Next Year’s Fortune With 2025 truly underway, we summarise 2024 in one word: “inconclusive.” Despite the bombardment of world-shattering events, last year had a deafening lack of overarching identity, leaving the public struggling to find its place in the chaos. The war in Ukraine and […]
ARK Agency launches Huel’s OOH campaign, lighting up cities with a bold call to ambition Huel, the world’s #1 nutritionally complete food brand, launches its brand OOH campaign across the UK today. Created by creative partner, ARK Agency, EVERY FIRE NEEDS ITS FUEL campaign will light up hero locations in London and the Northwest —fuelling […]
Suntory Spirits Ltd., one of Japan’s leading companies in the global beverage industry, and Aichi International Arena Co., Ltd., the venue operator of IG Arena, announced today that Suntory will become a “Founding Partner” of IG Arena, a new 17,000-seat multi-purpose arena for sports and entertainment in Aichi, Japan that is set to open later this […]
The experienced adtech professional will oversee Limelight’s global expansion Limelight Inc. has appointed Russell Pegrum to the role of Global Sales Director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence. Russell brings over 20 years’ experience […]
Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]
NX Nippon Express, the global logistics leader, has launched “Anything to Anywhere,” a bold new awareness campaign to amplify its presence in the European and North American markets. Created by branding agency WMH&I, the campaign’s central idea, Anything to Anywhere, underscores NX’s unique promise: nothing is undeliverable, and nowhere is unreachable. Whether it’s museum artifacts, cutting-edge […]