MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
AKQA Coala.Lab, creative studio behind projects for Usher, Baco Exu do Blues, Nego Bala, and Emicida, has partnered with rising Brazilian rapper BK’ to create a visually stunning short film, “Diamantes, Lágrimas e Rostos para Esquecer” (Diamonds, Tears, and Faces to Forget). Filmed in Ethiopia, the film complements BK’s new album of the same name, […]
Instagram & TikTok series launches with Kevin Penrose, putting Ford’s electric vehicles to the test Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition. Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers […]
The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organisation’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives. ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and […]
Campaign Against Living Miserably (CALM), the suicide prevention charity on a mission to help people end their misery, not their lives, is launching the second phase of its Missed Birthdays campaign. The campaign, made possible by funding from the Iceland Foods Charitable Foundation (IFCF), marks the next instalment of creative agency adam&eveDDB’s ongoing work with […]
Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]
DACRE Launches in London: a fresh agency model for brands in moments of change. Alex Dixon, former Director at global agency DEPT, announces the launch of DACRE, a London-based advertising agency. DACRE is founded at a moment of change in the industry when brands face an unpredictable, ever changing and complex landscape. When consumers are […]
January 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
AMV BBDO creates a new campaign for global launch of Rexona’s new body deodorant, urging people to free themselves from the fear of body odour (B.O.) This week, the world’s No.1 antiperspirant and deodorant brand Rexona (also known as Sure, Degree, Shield) is rolling out a bold new campaign to promote the launch of its new Whole Body Deodorant […]