Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]
New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]
AXE, known as LYNX in the UK, has unveiled The AXE Holder, a deliberately extravagant bottle designed to house one of its body spray cans. Created by LOLA Madrid, the campaign pokes fun at the way fragrance is judged by its packaging and price before anyone has smelled it. The holder gives the familiar spray […]
Leo UK’s returning platform turns fans’ most-wanted McDonald’s menu items into an expanded, fan-fuelled global heist, bringing nine products from eight countries to the UK and Ireland Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation, bringing nine menu items from eight countries to […]
Adventure is often presented as a fairytale: perfect landscapes, blue skies and picture-perfect smiles. However, in practice, the reality of getting outdoors is rarely neat or predictable. That tension is at the heart of Kia’s new “Built for Real Life” campaign, created by INNOCEAN Berlin to introduce the all-new Seltos, a modern SUV, to the […]
Today, the leader in TV and video market intelligence, Glance, revealed details about its upcoming keynote sessions at MIPJUNIOR 2026 and MIPCOM 2026 in Cannes this October. Drawing on its unparalleled access to global audience data, Glance will deliver two keynote presentations, the first exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ and the second on […]
Macmillan Cancer Support has today announced the appointment of VCCP as its strategic brand and creative partner, following a competitive pitch process. With the number of people living with cancer in the UK at a record high – 3.5 million – and still rising, the need for cancer support is growing. To ensure Macmillan remains […]
New brand campaign highlights BT Broadband’s leadership in advanced threat protection, helping British households stay safer from scams and other online threats BT today launches its first major brand campaign since the brand relaunched in May with ‘Behind Brilliant Things’. Created by Uncommon, with media planned by WPP Media’s OpenConnect, the campaign will run across […]
Boston agency embraces the wonderfully weird collisions that make America’s only multi-state fair unlike anything else Where else can you see a more than 600-pound butter sculpture, eat a deep-fried calzone, enjoy a majestic horse show, compete in a quilting competition and then buy a new hot tub? We can only think of one place: […]
Hummingbird, the AI platform built by UK agency Nest Commerce with the backing of a TikTok technology grant, launches on TikTok on 23 September. TikTok and Nest Commerce have announced a partnership to launch Hummingbird, Nest’s AI creative and performance platform, on TikTok. TikTok provided Nest with a technology grant to help develop Hummingbird for the platform. The […]