Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to set […]
Hire signals Brandon’s ambitions to accelerate client acquisition and expand capabilities Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion. “Brands today […]
Waitrose today launches a bold new brand campaign, The Gastronaut. Following the brand’s hugely successful festive romcom, The Perfect Gift, the new campaign pays homage to another film genre: sci-fi. At the heart of the campaign is a cinematic new advert, created by Wonderhood Studios, which follows the journey of an astronaut as he travels through space. […]
The partnership will support E.ON’s role in delivering joined-up local energy systems for customers, cities, and communities across the UK. Energy provider E.ON has appointed McCann Leeds as its lead creative agency for its Energy Infrastructure Solutions (EIS) division, strengthening how it communicates its work delivering cleaner, more affordable, and resilient local energy systems across […]
Jamie Field has joined BBH London in the newly created role, Head of Creative Innovation and AI. Reporting to Stephen Ledger-Lomas, Jamie will be the point of call for all things AI within BBH. He will be responsible for driving evangelism, adoption, and innovation across all BBH teams, and play a key role in upskilling […]
O2 is starting 2026 with a new brand campaign that puts the spotlight on good decisions and the calm that comes with them. At a time when the beginning of the year is often filled with pressure and uncertainty, O2 reminds audiences that choosing the right fibre and mobile provider can mean one less thing […]
Today, the leader in TV and video market intelligence, Glance, announced two key senior appointments to support its ambitious strategic plan and strengthen operational leadership. Florent Carême has been appointed VP Operations, overseeing the Research, Partnerships, IT and Sales Admin teams. Candice Alessandra has been named Head of Research and Client Experience, leading all international research […]
A global brand refresh of skincare brand Simple has launched, elevating its Active Skin Barrier Care range to create a clearer distinction from its core range. Designed by international branding and design consultancy Lonsdale, the new identity reaffirms the Unilever brand’s expertise in uncomplicated, effective, and affordable skincare. The new range is rolling out in […]
As experiences surge in importance in the media mix, Robotproof has appointed Liam Moriarty as its first-ever Global Head of Creative. Bringing strategic creative leadership, cross-market intelligence and culturally-astute storytelling to the business, the appointment marks another major step in the agency’s evolution as it expands its creative footprint across the UK and US. Joining […]
True Media, an independent media agency and part of the True Independent Holdings family of companies, announced the appointment of Alison Clark as Senior Vice President, Head of Account Management. Clark is based in the agency’s Minneapolis office, reporting to Chris Actis, President of True Media. Clark leads True Media’s Account Management team, driving business […]