Rob Blake, UK MD at Channel Factory
2020 was a year of reckoning for many reasons, including an incredible focus on hearing all voices and ensuring that we live in a more equal world. Recent years have seen a tremendous, and apt focus on diversity and inclusion, and it’s a topic well-versed in adland. However, research by ISBA suggested that 68% of […]
Pearlfisher brews new traditions with the redesign of Eichhof
Creative and production outfit Quiet Storm has developed a new awareness driving ATL campaign for the UK’s number one disinfectant brand, Zoflora. Bringing to life Zoflora’s ‘KILLS GERMS Beautifully’ message, the creative aims to engage new audiences by demonstrating the brand’s unique offering of unrivalled fragrance quality and performance, combined with product efficacy. Launching with […]
UP&GO, the challenger on-the-go breakfast drink brand, will launch its first ever TV advert on Channel 4 on April 9th during Gogglebox running for 6 weeks. The ad, created by TV advertising and video production agency Toast, highlights UP&GO’s partnership as the Official Breakfast Partner of British Swimming and was filmed at the London Aquatics Centre, home to the […]
By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health
Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]
- FirstVet enables pet owners to have video meetings with a vet via their smartphone, tablet or computer - Challenger brand will partner with ELVIS to develop a number of campaigns in order to build brand awareness in the UK
FirstVet, the world’s first digital veterinary clinic, has appointed ELVIS to develop a number of campaigns in order to build brand awareness in the UK. The agency was appointed without a pitch. The challenger brand FirstVet, which enables pet owners to have video meetings with a vet via their smartphone, tablet or computer, will now partner with ELVIS […]
- Initiative developed in partnership with M&C Saatchi as part of Census 2021 campaign
Hundreds of buildings and landmarks throughout England and Wales will be lit in purple this weekend to celebrate the upcoming census and its importance to communities. The initiative was developed by The Office for National Statistics (ONS) in partnership with creative agency M&C Saatchi, as part of the integrated Census 2021 campaign which launched last month. The event […]
Younger people more likely to use and engage with subtitled ads
72% of adults in the UK think companies and organisations should subtitle all their adverts, according to new consumer research. The research was commissioned by subtitling company SubText Digital, which launches today 18 March. It looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. […]
Elmwood’s former Leeds studio becomes ‘Born Ugly’
Dear Trash by Ambev (AB-InBev) in honour of the 3,000 waste pickers