Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency. Moving forward, Accord will deliver a cross-channel digital strategy to raise awareness of this hospitality and resort brand, highlighting their unique and diverse collection of accommodation properties. These include chic coastal suites, family orientated beach side […]
Despite economic headwinds, EMEA Marketers expect ad budgets to grow but are struggling with effective cross-media measurement Nielsen, a global leader in audience measurement, data and analytics, today released its 2023 Annual Marketing Report, which uncovered that 80% of marketers across EMEA are now including streaming channels in their media plans. Interestingly, despite this high […]
Created by BETC HAVAS, the project with MCs Poze do Rodo, Bielzin, Borges, and Cabelinho, comes from the union of the biggest rap and trap recording companies in Brazil to shed light on a reality that affects 18 million people in the country, calling for reflection on racial profiling. Through this chorus, this is the […]
Japanese-German textile startup AIZOME have partnered with creative agency Serviceplan Innovation to launch of WASTECARE™, a premium skincare product made from wastewater sourced from AIZOME’s textile dyeing factory. Because AIZOME only uses plants, water, and ultrasound instead of synthetic chemicals in their dyeing process, the wastewater, like the textiles, has natural health benefits, such as […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency Modern Formula (MoFo) to bring performance marketing to the forefront of a superior media offering with creative firepower. The newly formed MoFo delivers full-funnel solutions across awareness and performance strategies all under one roof. “We took a hard look at the evolution of performance marketing […]
Bria Weldon has joined the independent, full-service San Francisco advertising agency Barrett Hofherr as its first head of Media. In her newly created role, Weldon will work closely with Barrett Hofherr’s account, creative, and partner agency teams to ensure a cohesive synergy between audience, media, and creative to heighten client success. A media, strategy and planning veteran […]
Stephen Cheliotis has joined Gravity Global, the world’s most awarded complex markets and B2B marketing consultancy, in the newly created role of Global Brand Insights Director, further strengthening the Group’s belief in putting brand strategy, data, and technology at the core of delivering transformational growth for its clients. A high-profile authority on brand, and regular commentator in […]
Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
The award-winning campaign, which has captivated the brand’s audiences in major global markets for over twenty years, brings Canadians in on the inside joke with TV ads, out-of-home, radio, digital and transit ads. Specsavers debuts its iconic 20-year tagline, “Should’ve Gone to Specsavers,” in Canada on April 24, 2023, in a new integrated multi-channel campaign. […]