Creative agency Brave has created a new Global integrated campaign for World of Tanks (WoT) which hits audiences this week. This is the second creative Brave has created for WoT in the ‘The Art of Winning’ series and hones in on the incomparable joy you can only derive from winning a game as complex as WoT. The TVC will […]
Taking the Temp: One Year into COVID-19 – new research
Shares in events firm Ascential slump as pandemic sparks hefty loss – Cannes Lions Owner Reports Losses
Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]
the tree grew rapidly in 2020, despite lockdown. Stuart Button will help the agency continue to take clients from global giants. the tree CEO Daniel Andrews calls the hire a ‘declaration of intent’ for 2021.
Award-winning digital marketing agency the tree has made a ‘declaration of intent’ for 2021, bringing on board heavyweight creative director Stuart Button as it goes after clients underserved by traditional agencies. the tree, which is going through a period of rapid growth despite the chaos caused by the pandemic, is adding to its 40-strong team […]
Cheil Central America has created a striking campaign for Greenpeace Chile – ‘The Nature of Plastic’ – in which five of Chile’s iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change. The creative team selected five […]
Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popularflavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category. Beefeater […]
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities and a brand-new identity
Today, dentsu international officially launches the brand new iProspect around the world as a game changing digital-first end to end media agency. The iProspect teams in the UK, in partnership over 90 other markets, will now collectively define a new era in media and be the first agency to offer performance driven brand building at […]
The Thornton & Ross disinfectant brand has been redesigned by PB Creative
How do you redesign a brand that everyone loves? Consumers have a deep affection for Zoflora. The brand has a loyal customer base who have fallen in love with this versatile household product that has passed through the generations. However, with a new generation of Instagram-loving Zoflora fans and proliferation of ‘me-too’ products entering the […]
The publication of the report by The Royal United Services Institute (RUSI) quotes White Bullet’s findings on the alarming scale of copyright infringement and the urgent need for dynamic piracy detection
Cybersecurity and IP protection company, White Bullet, has already stopped millions of pounds of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting fraudulent content easier – helps to take the profit out of Intellectual […]