The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers Adaptive streaming specialist SeenThis has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to […]
DLMDD, the creative sound branding agency, announces the appointment of experienced music supervisor and adland DJ Jeremy Newton as Head of Agency Business. Bringing a wealth of industry experience to the role, Jeremy joins from SixtyFour Music where he has worked on music supervision for brands including Lloyds, Emirates and Argos. His most recent work […]
Sway Group, a leading full-service influencer marketing and branded content agency, announces that it has been selected after a formal review to handle the influencer marketing needs of California Raisins. “We are honored to be working with California Raisins, a brand that has been a household name for generations,” said Danielle Wiley, founder and CEO […]
New content studio offering full-service production capabilities names Emmy Award-winning marketer Scott Bradfield as managing director Independent integrated agency The Many has launched a new content studio offering that provides a complete suite of end-to-end production services and development, including original IP and branded entertainment. Emmy Award-winning production and development executive Scott Bradfield has been named managing […]
The UK Dementia Research Institute (UK DRI) today takes its Museum of Memories from the Metaverse into the real world with a thought-provoking OOH campaign to raise awareness of dementia’s impact on women. A series of OOH sites in urban shopping areas across London, Birmingham, Manchester and Leicester display the powerful, poetic, movingly written memories […]
Full-service creative and production company Conductor brought home honors this week from the Fourth Annual Kantar Creative Effectiveness Awards. The global awards spanning 9 markets and 10 award categories celebrate the most creative and effective digital, social, TV, print, and outdoor ads from over 13,000 tested in 2022. What makes the awards unique is that consumers […]
The Gate London has hired creative team Hannah Bituin and Becky Reynolds to work across their growing portfolio of clients. Ex-Ogilvy, Iris, and Virtue, they have worked on the Dove Self Esteem Project, tackled food waste with Hellmann’s and promoted sustainable fashion with Comfort. They worked for a variety of brands such as Unilever, Starbucks, Samsung, […]
“Western Born, Island Worn” campaign explores a different side of western wear The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to […]
The #1 Mexican import beer brand in the U.S. reunites with small businesses to infuse authenticity into Cinco de Mayo celebrations As the beer born in Mexico nearly 100 years ago, Modelo is bringing back its “Cinco Auténtico™” campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo. Fans can “Cinco Auténtico” with […]
Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too […]
