Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]
JDO takes Hawaiian Tropic beyond the beach with a modern new look that gorgeously highlights the iconic sunscreen brand’s skin-loving credentials. Hawaiian Tropic was founded in 1969, and has since gained a fiercely devoted following with its vast range of luxurious, sensorial sun protection products. As the next generation of sun lovers rises, they bring […]
What happens when 3D artists try their hand at street art? No building is too precious, no alleyway is off limits. The whole world becomes a blank canvas that unleashes never before seen mixed-reality digital art. Revealing the power and creativity that can be realized by new digital capabilities was the idea behind a new global […]
New Campaign Shows the Joy of Connection Through ‘Being There’ Rail Delivery Group (RDG) in collaboration with Britain’s train operating companies, Network Rail and Great British Railways Transition Team (GBRTT), launches an industry-wide rallying call to customers this Spring with a new campaign entitled, ‘Nothing Beats Being There’. The work boldly calls out the joy […]
The UK’s largest children’s charity, Barnardo’s, is encouraging people to leave a gift in their will to help increase long-term funding for its services supporting children, young people and families. The charity has launched its first legacy television marketing campaign to inspire people to leave Barnardo’s a gift in their will. It will feature across […]
Top 10 TikTok agency in North America charged with delivering growth through creative and paid media acquisition for the brands Gassed, one of the few agencies that create both user generated content and handle media buying on TikTok, has secured two new account wins in the form of Fabletics and Ruggable. The Top 10 TikTok […]
Homethings – the most innovative challenger brand in sustainable home care – today reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and […]
Independent, creative and strategy agency The Distillery Project (TDP) has partnered with Consumers Credit Union (CCU), an open-to-the-public, not-for-profit institution. Consumers Credit Union engaged TDP for strategic and creative services to develop CCU’s brand story and create a comprehensive multiplatform communication program to support awareness of the CCU offering and drive overall business growth. TDP partnered with Glass Box Research […]
Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]