We did it! ( Say (Women in Advertising & Communications ) Leadership) WACL’s campaign for the reinstatement of gender pay gap reporting was among the powerful voices that have impacted government policy, resulting in a new deadline for gender pay gap reporting this year. Companies that do not make the original April deadline will have […]
• Average salaries in the marketing and creative sector in the UK grew by 0.4% in 2020, compared to a UK average of 2.32%. • It was the second lowest performing sector for salary increases • The average salary in the sector is now £45,124, compared to the UK average of £36,717. • Best performing roles for salary increases in 2020 were performance manager (8.2%), PR manager (6.8%) and marketing director (6%) .
From analysis of over 6.5 million jobs posted to reed.co.uk over the last 3 years, the Reed Marketing & Creative Salary Guide 2021 found that Covid-19 had not had a negative impact on overall salary levels within the sector. In fact, the majority of positions advertised in 2020 showed an increase in salary, with an […]
Tech accessories start-up Atom Studios engage Digital Natives to develop their brand platform and social strategy for UK launch.
Having created a suite of innovative tech solutions that flawlessly balance design, usefulness and sustainability, tech accessory start-up Atom Studios appointed Digital Natives to develop their digital marketing to match. Taking a deep dive into the brand and target customer profiles, Digital Natives took Atom Studios’ core ethos of beautifully considered innovation to create the […]
By Louise Findlay-Wilson, Founder and Managing Director at Energy PR
What determines whether a brand is great or loveable and does it matter? These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]
Pantene’s ‘My Hair Won’t be Silenced’ campaign has been brought to life in an emotive short film with creative collective SXWKS
Pantene teams up with Black Minds Matter and Project Embrace in campaign to end discrimination against Afro hair in the UK
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]