COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL
ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM
PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE
E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]
Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.
This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year. The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]
• NHS England and NHS Improvement and Public Health England launch major new campaign urging public to seek advice for key conditions, including cancer
• COVID-19 has dramatically changed the way that people access NHS services with a new survey showing that almost half (48%) of the public would delay or not seek medical advice at alli
• New creative addresses the barriers that are deterring patients from accessing NHS services
NHS England and NHS Improvement and Public Health England are kick-starting this year’s ‘Help Us, Help You’ campaign by reassuring the public that the NHS is “here to see you safely” if you have a symptom that could be cancer, a maternity concern, or a routine appointment. The campaign will also encourage those with mental […]
Posters have gone up over graffitied walls, shop windows, bus shelters, abandoned buildings, scaffolding works, telephone boxes and more across Peckham. This is a new campaign that sends positivity across the neighbourhood and builds support for its local businesses. Peckham Power. And it’s been thought up, produced and created by two unemployed junior /placement creatives […]
- Move follows LAB Group’s recent launch of two specialist agency brands, Riverr and VERJ
- Webb will be responsible for innovation and digital services across all four LAB Group agencies, with a particular focus on digital agency Riverr
LAB Group has appointed Matt Webb to the newly created role of Group Head of Digital, following its recent launch of two specialist agency brands, Riverr and VERJ. Webb joins from global digital agency Valtech, where he was Chief Technology Officer – Europe, overseeing major client initiatives and building its connected experience offering. In his new role at […]
Sleek MakeUP, the cosmetics brand owned by Walgreen Boots Alliance, is transforming the look of its range with a bold new packaging design. Created by design agency Free The Birds, the fresh look hits shelves this month with new packaging for Sleek’s eye palettes as part of a staggered roll-out, replacing stock responsibly and sustainably across the […]
New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world
New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future. Surveying 1,000 UK consumers on their shopping behaviour and desires in […]
GB Snowsport, the UK national governing body for snow sports, has appointed BMB as strategic and creative partner ahead of the upcoming winter season and in anticipation of Britain’s skiers’ and snowboarders’ participation in the 2022 Winter Olympics and Paralympics in Beijing. With at least two million people in Britain going skiing at least once […]
Which? is delighted to announce they have appointed St Luke’s as their lead creative agency following a competitive pitch, held entirely remotely. The review was run by intermediary Oystercatchers and involved a final stage three-way pitch. St Luke’s remit for Which? will include development of a new brand positioning and creation of all above the line (ATL) communications that will […]
YouTube Select helps advertisers build deeper connections with their audiences by aligning to the most
exciting and popular content on the platform
YouTube announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the […]
