Bestselling author and chief purpose officer at Calm Jay Shetty is taking over the world-famous Piccadilly Lights in London for World Mental Health Day (October 10th) to remind us that we all struggle and we’re not alone. Jay’s message is one of inclusion and acceptance, highlighting the power of acknowledging our own emotions. One in […]
New communication platform revealed by Grana Padano is scored by the late Ennio Morricone, legendary Italian composer
“Un’emozione italiana” (“An Italian Emotion”) is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by […]
• World Mental Health Day, new data from a leading UK charity reveals a worrying mental health surge. • New video - called “The Feelings” - helps raise awareness of the suffering many frontline staff are experiencing
THE number of frontline workers seeking help with potentially suicidal thoughts has increased by over 70 per cent in the last year, the Laura Hyde Foundation (LHF) announces today. Disturbing new statistics compiled by the UK’s leading mental health charity for emergency service workers shows rising numbers of nurses, doctors, paramedics, midwives, police officers and […]
DCNTRL Serviceplan Group is expanding its range of services and investing in the development of a full-service Web3 studio. Serviceplan DCNTRL - short for “decentral“ and referring to the decentralised nature of Web3 - collaboratively develops holistic brand experiences and business models for Web3 and the metaverse. Former Google manager Nina Matzat and Yves Bollinger, previously Head of Digital Strategy and Innovation at DDB Düsseldorf, will lead the studio as General Managers. As a new integrative hub, Serviceplan DCNTRL brings together the Web3 expertise within the Serviceplan Group.
The team leading the newly launched Serviceplan DCNTRL combine a deep understanding of culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The full-service portfolio includes training, strategy, concept, creation, execution and legal advice and offers complete support: from the first steps in Web3 to market entry and […]
Andy Cooke and Sophie FitzGerald join the award-winning production operation as part of expansion
BBH is expanding its BAFTA Award-winning Black Sheep Studios to form a full-service production company, reflecting the evolution of client needs over the seven years since it launched. Black Sheep Studios will continue working with BBH clients and remains rooted in the agency’s Power of Difference philosophy, but adds a new direct-to-brand offer across content, […]
• New creative platform positions Virgin Media, as the leader of superior connectivity, with the fastest WiFi guarantee of any major broadband provider, meaning customers can stream YouTube content, with the promise of 20Mbps in every room or get money back • The bold ad ‘Highland Rider’ characterises Virgin Media’s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike
Today, Virgin Media together with VCCP London releases ‘Why walk when you can ride?’ an integrated brand campaign to launch Virgin Media’s WiFi guarantee, demonstrating the internet provider’s commitment to delivering superior connectivity, reliability, and speed. The light-hearted and playful campaign will roll out throughout the UK across multiple formats and leads with a hero […]
The First Division A champions support struggling local farmers by launching locally produced veg box merch, created by Mutant
Sports merchandising is a huge source of revenue for football clubs, from kits to homeware to toys. But Belgium football club Club Bruges have launched a unique new kind of merch – locally grown vegetable boxes – which helps to support their large fan base of struggling local farmers beset by tough operational conditions. Club […]
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]
Saatchi & Saatchi UK has launched a new visual identity for the NBA, which features in Hoop Cities, a new eight part, in-language docuseries exploring the culture, history and connective power of basketball in Europe. The dynamic visual identity uses the basketball court to frame the narrative, and leverages Saatchi & Saatchi’s conceptual design and […]
Leading contextual intelligence company announces $1 billion media spend milestone
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]