Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying. The first creative campaign will be out in the summer. Organix creates organic […]
Today 1st May British Gas is launching the next phase of its “Here to solve” campaign. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak. Working within all social distancing measures and following a handful of British Gas colleagues, […]
ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation
ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets. Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]
999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very popular with the older generation but in need of an image overhaul to make it appeal to younger people. This is where the creative team at Serviceplan China came in to work their magic on the brand and […]
Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launched on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and […]
VaynerMedia London has created a new PSA for UNICEF to coincide with World Immunisation Week 2020. It was created by the agency following a competitive global pitch for the project and follows VaynerMedia’s long-standing work with UNICEF on fundraising. Each year, UNICEF highlights the importance of vaccinations and their role in keeping preventable diseases at […]
Mondelēz International has appointed VCCP as their lead creative agency for Toblerone. VCCP’s appointment on Mondelēz International’s popular chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett’s and Green & Black’s in 2019. VCCP will initially be working on a large global creative platform, looking to launch […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]
Yesterday 28th April 2020 saw the launch of Female Tribes Network (FTNetwork), a new social network that connects, inspires and empowers incredible women around the world. Working in partnership with Wunderman Thompson and the Women’s Global Index study – in-depth research into women that has also been used for the book New Female Tribes and […]
· Professor Green and Katie Piper lead a nationwide radio series to support the nation’s mental health during the COVID-19 crisis · 60 Second Support is a partnership between Radiocentre, the industry body for commercial radio and The Royal Foundation of The Duke and Duchess of Cambridge’s Heads Together campaign and brings together ten leading mental health charities · This new series will reach millions of listeners across the UK, covering topics including isolation, bereavement, dealing with conflict at home and the benefits of exercise
Radiocentre, the industry body for commercial radio, has partnered with The Royal Foundation’s Heads Together campaign, to bring together 10 leading mental health charities in the UK for the special new content series, 60 Second Support, fronted by Professor Green and with contributors including Katie Piper, Poorna Bell and more. Taking over the airwaves from […]