Tango’s new campaign dips into 90s nostalgia with the aim of resonating with Gen Z Soft drink brand Tango, owned by Carlsberg Britvic, launches a new brand platform and campaign ‘Wrecking Ball of Tang’. The campaign, by creative agency of record VCCP, spotlights the intense hit of tang that characterises the intense taste and flavour experience […]
Ferrian brings platform-side TikTok Shop experience to the agency’s e-commerce account team Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager. Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform’s Consumables–Food & Beverage business. That platform-side experience gives him […]
Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]
With BYU’s AJ Dybantsa and Kansas U’s Darryn Peterson selected as the top two picks by the Washington Wizards and Utah Jazz on the opening night of the 2026 NBA Draft, the Big 12 had the first two overall selections in an NBA draft for the first time in Conference history. To celebrate the moment, the Big […]
Guerrilla-Style Campaign Squarely Aimed at Dallas-Fort Worth Beauty and Wellness Professionals Humanaut, the independent creative agency and production company based in Chattanooga, is launching a provocative and guerrilla-style OOH campaign in the greater Dallas-Fort Worth market for Booksy, a leading online scheduling and marketplace platform for local beauty, wellness and health providers. Humanaut won the Booksy […]
M+C Saatchi Sport & Entertainment appointed as global PR agency of record for HUGO BOSS’s brands BOSS and HUGO. The engagement will see M+C Saatchi Sport & Entertainment support the company’s brand communications team both globally, leveraging their expertise to help define overarching brand communications directives, as well as across key markets including the UK, US and […]
At a time when political uncertainty continues to dominate headlines, Quilter has launched a timely new extension of its “Money Needs a Plan” platform. Created in partnership with creative agency Joint, ‘Revolving Door’ reflects the pace of change in Westminster as a reminder of the value of stability and long-term financial planning during uncertain times. […]
Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
UK and US digital marketing specialist IDHL has appointed Dan Paget as Chief Operating Officer (COO), as the business accelerates its growth plans and prepares to scale. In his new role, Dan will focus on bringing IDHL’s capabilities closer together through a more unified operating model, stronger cross-agency collaboration and the continued integration of recent acquisitions. With […]