The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]
“Energy is no longer just a climate discussion. It’s also a question of dependency, price volatility and security.” That is the message from Swedish heat pump manufacturer NIBE, which is launching the international campaign A Heat Pump is an Act of Independence during London Climate Action Week. As thousands of policymakers, business leaders and climate stakeholders gather […]
Ready10 has been appointed as the creative communications agency for yfood in the UK, leading a six-figure brief across consumer and trade PR, talent and influencer content, following a competitive pitch process. After securing increased listings across Tesco, Co-Op and Boots, the German brand – recently acquired by Nestle and now stocked in more than […]
Yes& has acquired Modo Modo, a B2B-focused agency recognized for its work across healthcare, fintech, manufacturing, energy and technology sectors. The acquisition strengthens the capabilities of Yes& in B2B branding, strategic marketing, sales enablement and omnichannel media while deepening the agency’s presence in Atlanta, one of the country’s fastest-growing business and creative markets. This latest move by […]
Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days. The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok, particularly around […]
Creative advertising agency BMB is behind a new campaign to cement Dairygold spread as an iconic Irish brand. The campaign, titled ‘Joy that Spreads’, breaks in Ireland on 22 June, running for two months across TV, social and radio. The hero spot is a modern portrait of the joy that exists within Irish households, and […]
Industry veteran joins agency’s growing Chicago team as the indie agency expands into CPG following appointment as Conagra’s Strategic Media Execution Partner Independent, female-owned, full-service advertising agency Cornett has announced the appointment of Garrett Kelly as Account Director. Based in Chicago, Kelly will lead day-to-day management of the Conagra Brands media account, partnering closely with Cornett’s media […]
Nectar360 has revealed strong early results from campaigns on Pollen, its unified retail media platform, with leading global brands including Unilever and Coca-Cola Europacific Partners already seeing clear impact. Less than a year since launch, Pollen is helping brands run more connected, effective campaigns – combining insight, media and measurement in one place. Early feedback […]
Monzo, the digital bank that’s making money work for everyone, is debuting in cricket as the new Official Banking Partner of The Hundred. With over 15 million personal and business customers, Monzo is the UK’s largest digital bank as well as the 7th largest UK bank by customer numbers. Throughout the competition, fans will see […]
The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]