AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
The hot dog maker releases a line of colonial products to celebrate America’s 250th birthday. Kayem Foods, makers of Kayem Hot Dogs and the renowned Fenway Franks, has extended their campaign celebrating America’s 250th birthday with the release of “Declaration Dogs” — a line of revolutionary, hotdog-centric products designed to maximize the enjoyment of cased meats […]
Trustpilot, the world’s largest open customer feedback platform, announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world’s largest providers of essential internet infrastructure for commerce. The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to […]
Tango’s new campaign dips into 90s nostalgia with the aim of resonating with Gen Z Soft drink brand Tango, owned by Carlsberg Britvic, launches a new brand platform and campaign ‘Wrecking Ball of Tang’. The campaign, by creative agency of record VCCP, spotlights the intense hit of tang that characterises the intense taste and flavour experience […]
Ferrian brings platform-side TikTok Shop experience to the agency’s e-commerce account team Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager. Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform’s Consumables–Food & Beverage business. That platform-side experience gives him […]
Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]
With BYU’s AJ Dybantsa and Kansas U’s Darryn Peterson selected as the top two picks by the Washington Wizards and Utah Jazz on the opening night of the 2026 NBA Draft, the Big 12 had the first two overall selections in an NBA draft for the first time in Conference history. To celebrate the moment, the Big […]
Guerrilla-Style Campaign Squarely Aimed at Dallas-Fort Worth Beauty and Wellness Professionals Humanaut, the independent creative agency and production company based in Chattanooga, is launching a provocative and guerrilla-style OOH campaign in the greater Dallas-Fort Worth market for Booksy, a leading online scheduling and marketplace platform for local beauty, wellness and health providers. Humanaut won the Booksy […]