HSBC UK Supports British Businesses To Be Tomorrow Ready

HSBC UK Supports British Businesses To Be Tomorrow Ready

HSBC UK’s latest campaign, Tomorrow Ready has launched today. Recognising that British businesses are having to evolve at a pace and scale that they’ve never faced before. The campaign is designed to help UK businesses adapt to the current business climate and prepare for the future.  Tomorrow Ready is an integrated campaign, running nationally in outdoor, print, digital […]

It’s time to flip your organization’s brand inside-out

By Janice Cavaliere and Tana Hall of Gensler

It’s time to flip your organization’s brand inside-out

We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]

Quality Street is back after 4 years with new brand platform ‘Something we all share’

New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot

Quality Street is back after 4 years with new brand platform ‘Something we all share’

The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform ‘Something […]

Coming “Out-of-Home” on National Coming Out Day

Coming “Out-of-Home” on National Coming Out Day

In honour of National Coming Out Day on October 11, Egale – Canada’s leading organization for LGBTQI2S people and issues – worked with Cossette and Cossette Media to give three Canadians the opportunity to come out in a bold and unforgettable way: on giant billboards across the Greater Toronto Area. The campaign, entitled Coming Out […]

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

· New venture from MediaCom and Mindshare partner launched just months after WFA calls for more independent oversight of the industry · Proprietal 100-factor approach will move beyond focus on price to evaluate, identify and pinpoint areas of improvement · Media pricing has not been a competitive differentiator in many years – it’s quality of strategy, planning and implementation that delivers effectiveness and growth

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has today launched innovative new media auditing consultancy Beta Firinn. The new venture will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media […]

Merkle Strengthens Leadership Team through Two Key Global Promotions

Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA

Merkle Strengthens Leadership Team through Two Key Global Promotions

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]

Lexus Imagines An Electrified Future

Lexus Imagines An Electrified Future

Lexus International today unveiled a global campaign titled “Lexus Electrified,” which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern […]

UNLIMITED appoints John Cunningham as Chief Technology Officer (CTO)

Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson set to accelerate digital offering and further strengthen UNLIMITED’s leading technology expertise

UNLIMITED appoints John Cunningham as Chief Technology Officer (CTO)

UNLIMITED announces the appointment of John Cunningham to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital offering across the divisions.   A highly accomplished C-suite professional, with an impressive track record for developing and leading technology strategies across some of the world’s biggest brands, John joins UNLIMITED to accelerate the growth […]

43% of UK consumers intend to spend more on Christmas than they did last year

- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019

43% of UK consumers intend to spend more on Christmas than they did last year

43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]

Cameron Goold Directs Pulse-Pounding New Spot for Zero Motorcycles

Cameron Goold Directs Pulse-Pounding New Spot for Zero Motorcycles

Exploration and adventure are hallmarks of director Cameron Goold’s work, and in his latest 60-second spot for Zero Motorcycles that spirit is delivered with cinematic polish. The Model Year 2021 brand video announces Zero’s latest line of motorcycles headlined by the category-defining SR/S. A dramatic sequence of shots takes the viewer on a ride from sweeping desert landscapes to a […]

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