M+C Saatchi Sport & Entertainment appointed as global PR agency of record for HUGO BOSS’s brands BOSS and HUGO. The engagement will see M+C Saatchi Sport & Entertainment support the company’s brand communications team both globally, leveraging their expertise to help define overarching brand communications directives, as well as across key markets including the UK, US and […]
At a time when political uncertainty continues to dominate headlines, Quilter has launched a timely new extension of its “Money Needs a Plan” platform. Created in partnership with creative agency Joint, ‘Revolving Door’ reflects the pace of change in Westminster as a reminder of the value of stability and long-term financial planning during uncertain times. […]
Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
UK and US digital marketing specialist IDHL has appointed Dan Paget as Chief Operating Officer (COO), as the business accelerates its growth plans and prepares to scale. In his new role, Dan will focus on bringing IDHL’s capabilities closer together through a more unified operating model, stronger cross-agency collaboration and the continued integration of recent acquisitions. With […]
The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]
“Energy is no longer just a climate discussion. It’s also a question of dependency, price volatility and security.” That is the message from Swedish heat pump manufacturer NIBE, which is launching the international campaign A Heat Pump is an Act of Independence during London Climate Action Week. As thousands of policymakers, business leaders and climate stakeholders gather […]
Ready10 has been appointed as the creative communications agency for yfood in the UK, leading a six-figure brief across consumer and trade PR, talent and influencer content, following a competitive pitch process. After securing increased listings across Tesco, Co-Op and Boots, the German brand – recently acquired by Nestle and now stocked in more than […]
Yes& has acquired Modo Modo, a B2B-focused agency recognized for its work across healthcare, fintech, manufacturing, energy and technology sectors. The acquisition strengthens the capabilities of Yes& in B2B branding, strategic marketing, sales enablement and omnichannel media while deepening the agency’s presence in Atlanta, one of the country’s fastest-growing business and creative markets. This latest move by […]
Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days. The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok, particularly around […]