Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Following a competitive pitch, independent creative agency Born Ugly has been appointed by LHV Bank, securing a three-year partnership to develop the financial institution’s brand platform and deliver integrated campaigns for its savings-focused retail bank. With offices in Leeds, Manchester and London, LHV Bank has experienced strong growth in its second full year since launch across both […]
The Many has been named agency of record for Nature’s Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency’s scope covers strategy and creative, with a campaign set to launch in early 2027. “We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive […]
33,000+ Pounds of Materials Diverted from Landfills Through Innovative Recycling and Repurposing Efforts In celebration of Earth Day, ExhibitorLIVE and Fern, an Nth Degree company, are setting a new standard for sustainability in the events industry by successfully diverting 33,772 pounds of materials from landfill following the 2026 ExhibitorLIVE event. Through a strategic partnership with sustainability leaders Brumark and Exploring Graphics, the event implemented a comprehensive […]
Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announces it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]
The MSC blue fish label for seafood packaging allows consumers to verify their seafood comes from a fishery that meets rigorous, science-based standards True to its roots of partnering with clients to develop solutions that drive lasting impact and help move society forward, Prophet – a global growth and creative firm – has teamed with the Marine Stewardship Council (MSC), a global […]
StrawberryFrog Media has been retained to lead media strategy and execution for Grammy-nominated hip-hop icon Jeezy, kicking off with a fully integrated campaign behind his 2026 Las Vegas residency, The Legend of the Snowman. Set at Planet Hollywood Resort & Casino, The Legend of the Snowman pairs a large-scaled orchestra and cinematic production design with one of hip-hop’s most […]
Created by Clutch Agency and directed by WAAAW through HAMLET, “The Irresistible Cone” celebrates the spontaneous joy of ice cream Ice cream brand Extrême launch a new campaign based around the core belief that ice cream should be a spontaneous, immediate pleasure. Created by creative agency Clutch and directed by WAAAW through HAMLET, the campaign […]
Fan-focused experiences celebrate the highly anticipated sequel’s iconic style and energy The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the center of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage […]
