The premium supplement category is exhausting in its predictability – clinical whites and pharmaceutical sans serifs at one end, muted greens and softened wellness at the other. AEVUM, designed by brand & packaging design agency Greatergood, refuses both. Built around one of the oldest symbols in human culture, the Fountain of Youth, the brand translates a […]
APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of […]
New EMEA campaign ‘WHATEVER YOUR THING, we’re in’, champions a generation embracing their individuality. Starbucks Chilled Coffee is launching a new EMEA brand platform ‘WHATEVER YOUR THING, we’re in,’ inspired by a growing cultural tension: the pressure young people feel to constantly edit themselves – and their desire to reject that expectation and truly be themselves. From […]
Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech Continuing the success of its McDo+ app, McDonald’s France are amplifying their gaming strategy with the launch of “Rösti Fall’, the latest gaming experience exclusively available on the McDo+ app. Created by Razorfish and designed […]
International production company Papaya Films has signed up and coming director Favio Vinson to its roster. Paris-born Vinson initially studied economics at McGill University in Montreal, Canada, before changing career direction entirely to embark on a directing course in London. His directing style is characterised by fast-paced, kinetic visuals with dark undertones, drawing influence from […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a […]
Six new inductees will also join Marketing Hall of Fame at annual gala The marketing landscape has never been more complex, with leaders navigating economic headwinds, shifting politics and the accelerating disruption of AI. The Marketing Hall of Fame was made for moments like this. On May 6, the American Marketing Association New York will convene the field’s […]
PREMIUM MIXERS BRAND UNVEILS NEW CAMPAIGN Three Cents, being part of the Coca-Cola HBC 24/7 Portfolio, is launching a new campaign that perfectly captures the ambition and attitude of one of the world’s leading premium mixers brands. Leading with the concept ‘Intense to the Last Sip’, the campaign reinforces Three Cents commitment to being the […]
NORD’s new campaign for McDonald’s Finland, Friends’ Fries, aims to bring people together through the McDonald’s app. Young people in Finland are lonelier than ever. As a result, more and more are turning to anonymous social media channels to meet new people – often ending up meeting complete strangers in places that aren’t public or […]
Created by SMALL New York, the campaign celebrates the community spirit around a child’s health – from parents, to clinicians, community, partners, volunteers and beyond At a time when many families are navigating uncertainty, Rady Children’s Health (Rady Children’s) is betting on ‘stubborn optimism’ – the conviction that hope for a child’s future is an […]