VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces​​.

Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad format, which reaches a premium audience in high-value residential buildings. Its rapidly expanding network of quality interior screens offers a first and final OOH message to audiences before going out or arriving home, a key touchpoint in the consumer journey which bookends other media. Abode Media’s 250+ screens are well positioned in over 230 premium residential buildings across London, Manchester, and Birmingham, delivering over 60 million monthly impressions.

Advertising in residential buildings is an untapped and powerful new opportunity. Its power lies in its unique ability to blend advertising, communication, and community engagement within the spaces where people live. As urban environments like London become increasingly vertical, residential media offers all the advantages of a proximity channel, ideal for priming audiences with brand purchase messages. Abode Media’s network has proven effectiveness examples that deliver significant ROI and brand uplifts based on measurable postcode locations.

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

“Our partnership with Abode Media represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its strategic coverage provides advertisers with exceptional opportunities to reach diverse London-centric and internationally travelling audiences. Its new-generation approach to flexibility and responsiveness perfectly complements VIOOH’s real-time trading capabilities,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

“We’re very excited by our new partnership with VIOOH, which opens up genuine possibilities for brands to connect with a unique audience in premium locations. Our screens are situated at a key priming location for brands to take advantage of an audience engaging in multiple lifestyle activities. They are the first and final OOH messages seen each day by our residents, or at important moments of craving, decision-making and active shopping,” said James Withers, Head of Agency Sales at Abode Media.

Source: VIOOH

  Abode Media, Agency, DOOH, OOH, partnership, VIOOH